Use prospect lists to organize and filter prospects within a campaign. All prospects in a campaign share the same context and settings, but you can group them into lists for better targeting and management.
🔗 Guide on how to build and import your prospect list
Campaigns vs Lists
Create separate campaigns when you need:
Different contexts or tone of voice
Different campaign settings
Different personalities or messaging approaches
Use prospect lists within a single campaign to:
Organize prospects with the same context into groups
Filter and target specific segments
Manage different stages of your engagement strategy
Organize lists by your engagement strategy
Your list organization should match how you filter prospects in your post feed. Here are the 4 main strategies and how to organize lists for each:
1. Warming up prospects before outreach
How you filter: By prospect list to focus on specific outreach sequences
List examples:
"Enterprise Prospects"
"SaaS Founders"
"Outreach batch Feb 10"
2. Pipeline and customer nurturing
How you filter: By prospect list to focus on deal stages and relationship status
List examples:
"Active Pipeline"
"Existing Customers"
"Not now's"
3. Commenting on influencers for visibility
How you filter: By prospect list and post frequency to find active influencers
List examples:
"Top Influencers"
"Sales tech EMEA"
4. Building a creator support network
How you filter: By prospect list and importance to prioritize mutual supporters
List examples:
"Top supporters - comment every day"
"Average supporters - 2 times weekly"
"Once in a while"
Managing prospect lists
Rename prospect lists
Give your lists descriptive names like "Enterprise Prospects" or "Q1 Pipeline" to make filtering easier.
Move entire list to another campaign
Transfer a whole prospect list with all its prospects to a different campaign when:
The prospects need different context or messaging
You want to test different campaign settings
Campaign ownership changes
Move individual prospects to another list
Select specific prospects and move them to a different list within the same campaign:
Select the prospects you want to move
Click "Move to another list"
Choose the destination list
This keeps the same campaign context but changes their grouping for better organization.
Export prospects as CSV
Download prospect data for:
Backing up your prospect lists
Importing into other tools
Sharing with team members
Analyzing engagement patterns
Mark prospects as important
Flag high-priority prospects to:
Filter for VIP prospects in your feed
Prioritize their posts for engagement
Track engagement with key targets
Delete prospects
Remove prospects who are no longer relevant:
People who changed companies
Prospects who became customers
Inactive or irrelevant profiles
For bulk cleanup, use the delete inactive prospects feature to remove all prospects who haven't posted in 30 days.
Using lists for better filtering
Prospect lists make it easier to filter your post feed and focus on specific groups:
Filter by prospect list to see posts from specific groups
Combine list filters with other criteria like post frequency
Use importance filtering to prioritize VIP prospects
Learn more: Using filters and sorting in the feed
Managing prospects from the post feed
While viewing posts, you can manage prospects directly:
Mark prospect as important
Move prospect to another list
Check for new posts
Delete prospect
This lets you reorganize your prospects based on how they're actually posting and engaging.
Best practices
☝️ Pro tip: Start with simple organization - too many lists can make filtering complex
Use clear, descriptive list names
Regular cleanup - move or delete irrelevant prospects
Mark your most important prospects for easy filtering
Export lists before major reorganization
Review list organization as your strategy evolves