Get discovered by your target audience through strategic commenting. You have two complementary approaches: follow specific thought leaders to build visibility with their audience, or monitor topics across LinkedIn to join relevant discussions wherever they happen. Both position you as an expert and drive profile views from potential customers.
Expected results
10,000+ weekly profile appearances
Regular engagement from target audience
Higher visibility in your space
Targeted profile views from your ideal customer profile (ICP)
New followers and inbound interest
Two complementary strategies
You can get visible in two ways - use both for maximum reach:
Strategy 1: Follow thought leaders (Track people campaigns)
Build a permanent list of influential creators in your niche. Comment on their posts to appear in front of their established audiences. Best for consistent visibility with specific target audiences.
Create a campaign, choose Track people, then the Visibility preset. It starts the campaign with warm-up, connection requests and DMs switched off, which is what this play needs
Add 50-200 thought leaders to your prospect list
Your feed shows their latest posts
Their followers see your expert comments
Strategy 2: Monitor topics (Track topics campaigns)
Track specific topics across LinkedIn and join conversations wherever they happen. Best for showcasing expertise and getting discovered by your ICP when they're actively discussing your topics.
Create a campaign and choose Track topics to monitor topics across LinkedIn
Set up topics like "sales engagement", "professional outreach", etc.
Your feed shows relevant discussions from anyone on LinkedIn
Find new influencers and prospects through topic monitoring
☝️ Pro tip: Use Track topics campaigns to discover new thought leaders, then add the best ones to your permanent prospect lists for ongoing visibility.
Finding the right thought leaders
Don't aim for huge creators - you want to stand out. The sweet spot is posts with 30-70 comments, not 2,000. Quality of audience matters more than size.
Who qualifies as a thought leader to add
Include: creators whose audience overlaps your ICP, who post consistently and professionally, and whose posts draw moderate engagement (the 30-70 comment sweet spot) so your comment still stands out.
Exclude: mega-creators whose comment sections are too crowded to be seen, accounts whose audience sits outside your ICP, and inactive or rarely-posting profiles.
If you can't find enough: widen with Track topics campaigns to discover new voices, or lower the engagement threshold - don't pad the list with off-ICP creators.
Manual search (most effective)
Start with LinkedIn search:
Type your niche keyword in LinkedIn search
Click Posts filter
Filter by Date posted (past 24 hours or week)
Look for posts with medium engagement (30-70 comments)
Check if they post professionally and consistently
Use LinkedIn's "More profiles for you" recommendations:
Open good candidate profiles in separate tabs
LinkedIn will show similar profiles in the right sidebar
Check each recommendation - they're usually a good fit too
Repeat this process to build a list of 50-200 people
☝️ Pro tip: Use tools like Favikon.com to find active voices, but manual search finds the best matches for your specific audience.
Discover through Track topics campaigns
Track topics campaigns are excellent for discovering new thought leaders organically:
Create a Track topics campaign with your niche keywords
Comment on posts that match your expertise
Notice who consistently posts quality content on your topics
Add these creators to your permanent prospect lists
Switch to a Track people campaign for ongoing visibility with their audience
☝️ Pro tip: When you find a great post through topic monitoring, check if the author posts consistently. If yes, add them to your thought leaders list for long-term visibility.
Which posts to comment on
Not every post is worth your time. Be strategic:
Must match your niche topic
Only comment on posts directly relevant to your expertise. If you can't showcase your knowledge or add unique value, skip it.
For Track people campaigns: on the Commenting tab, set Filter by your custom topics to Only my custom topics, so you only see posts from your thought leaders that match your expertise
For Track topics campaigns: set up specific topics on the AI topics tab to monitor relevant discussions across LinkedIn
Even if you follow someone in your general space, only engage on posts where you can add expertise
Timing matters less than topic
Don't rush to comment in the first 5-10 minutes. Your real buyers will see posts even after a day or two.
Focus on topic relevance over speed
Avoid mega viral posts - your comment gets lost in noise
Skip promotional posts
Aim for posts with good engagement but not overwhelming
Post age limit on the Commenting tab is the setting that holds this line for you. It decides how old a post can be and still reach you, so the feed stays recent without you racing to be first. Around 2 days suits a visibility campaign.
How to stand out in comments
Your goal isn't to get likes on your comment - you want people to click on your profile. You're writing for the audience, not the creator. Make them think "I need to check out who this person is."
Add expertise and insights
Agree with the post but add new perspectives:
Share practical experience from your work
Reference real examples and case studies
Add actionable tips the audience can use
Provide specific data or frameworks
Respectful contradiction
Disagree professionally to start conversations:
Provide alternative viewpoint backed by experience
Keep it respectful - you still want creator relationship
Explain your reasoning clearly
Stay professional, never personal
Mini-post style comments
Write longer, structured responses that add real value:
Structure your comment with clear points
Make it valuable as standalone content
Add your unique perspective and experience
Use spacing and formatting for readability
☝️ Pro tip: Use "Improve draft" feature to craft deeper responses that showcase your expertise.
☝️ Pro tip: Add your expertise to your Voice library (in Settings) - this helps AI generate better suggestions using your talking points across all campaigns.
Your headline is everything
Your headline appears everywhere you comment. It's your most valuable LinkedIn real estate - people see it before they even read your comment.
Keep it short and crystal clear
People should understand what you do in 5-6 words max
Avoid clever wordplay or vague descriptions
Test how it looks on mobile - gets cut off quickly
Make it obvious who your ideal customer is
Setting up the campaign for visibility
Both campaign types decide which posts reach you on their Commenting tab. Here is what to set for a visibility play.
For Track people campaigns (thought leaders)
Feed sorting strategy - keep it on Newest first. Visibility depends on commenting while a post is still circulating, and this order puts the freshest posts in front of you
Filter by your custom topics - set it to Only my custom topics so you only see posts where you can show expertise
Post categories - leave out categories like Politics, Self promotion, and Comment X to get Y
Post age limit - set it low, around 2 days, so you are not spending comments on posts that already went quiet
Limit posts per prospect - keeps one prolific creator from taking over your feed. It is already on and keeps the newest 3, so there is nothing to do here unless you want a different number
Post feed opens on Main Feed, which merges your manual campaigns into one queue, so you no longer work through campaigns one at a time. If one visibility campaign should come up more often than the rest, open Customize feed on the Need approval tab and set that campaign's Campaign priority in Main Feed to High.
You can still pick a single campaign in the post feed scope selector. Take care with Filters there: it opens that campaign's saved commenting settings, so anything you change stays changed for every session, not just the one you are working in.
For Track topics campaigns
AI topics tab - choose which topics to track across LinkedIn
Post categories - leave out irrelevant content
Post age limit - control how recent posts should be
Minimum reactions - set a floor so you skip posts nobody is reading. Start around 10 and raise it if the feed feels thin on real discussion
These settings save as you change them, so there is no Save button.
☝️ Pro tip: For thought leader campaigns, set Only my custom topics to focus on posts where you can showcase expertise, not just any post from your influencers.
Find prospects in comment sections
Bonus strategy: Use influencer comment sections to find prospects with buying intent. People who engage with relevant posts often need what you're selling.
The prospect hunting process
Find highly relevant posts using Track topics campaigns
Leave a valuable comment to establish your presence
Wait 2-3 days for engagement to settle
Open the post on LinkedIn to see all commenters and likers
Export engaged users with tools like LinkedHelper
Filter for your ICP using Clay or similar tools
Add them to a Track people campaign and warm them up with comments before reaching out
How to measure success
Focus on quality metrics that show real business impact:
Search appearances - how often you show up in LinkedIn search results
Profile views from your ICP - quality over quantity
Connection requests from target roles - shows genuine interest
☝️ Pro tip: Avoid chasing comment likes or impression counts. Your real buyers often lurk without engaging publicly, but they'll remember your expertise when they need help.
Appearances vs. Profile Views
Search appearances show how often your name and headline appear anywhere on LinkedIn (including comments).
Profile views show how many people actually visited your profile to learn more about you. This indicates deeper interest in your background, skills, and experience. Premium subscribers can see the full list of viewers.
When to switch to mutual support
Sometimes influencers you're targeting for visibility will start engaging back with your content. When that happens, move them into a support campaign. A support circle runs on its own pace and its own feed sorting, so it needs to be a separate campaign rather than a list inside this one, and the comments there shift from showcasing expertise to helping their content succeed.
🔗 Building a creator support network covers that play in full.