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Commenting on influencers for visibility

How to get more profile views by engaging with industry voices

Oleg Sobolev avatar
Written by Oleg Sobolev
Updated over a week ago

Comment on big influencers' posts to get discovered by your target audience. Your comments appear in their followers' feeds, positioning you as an expert to dozens or hundreds of potential customers.

Expected results

  • 10,000+ weekly profile appearances

  • Regular engagement from target audience

  • Higher visibility in your space

Finding the right influencers

Don't aim for huge creators - you want to stand out. The sweet spot is posts with 30-70 comments, not 2,000. Quality of audience matters more than size.

Manual search (most effective)

Start with LinkedIn search:

  • Type your niche keyword in LinkedIn search

  • Click Posts filter

  • Filter by Date posted (past 24 hours or week)

  • Look for posts with medium engagement (30-70 comments)

  • Check if they post professionally and consistently

Use LinkedIn's "More profiles for you" recommendations:

  • Open good candidate profiles in separate tabs

  • LinkedIn will show similar profiles in the right sidebar

  • Check each recommendation - they're usually a good fit too

  • Repeat this process to build a list of 50-200 people

☝️ Pro tip: Use tools like Favikon.com to find active voices, but manual search finds the best matches for your specific audience.

Which posts to comment on

Not every influencer post is worth your time. Be strategic:

Must match your niche topic

Only comment on posts directly relevant to your expertise. If you can't showcase your knowledge or add unique value, skip it.

  • Use AI topic monitoring to find relevant posts automatically

  • Even if you follow someone in your general space, only engage on posts where you can add expertise

Timing matters less than topic

Don't rush to comment in the first 5-10 minutes. Your real buyers will see posts even after a day or two.

  • Focus on topic relevance over speed

  • Avoid mega viral posts - your comment gets lost in noise

  • Skip promotional posts

  • Aim for posts with good engagement but not overwhelming

How to stand out in comments

Your goal isn't to get likes on your comment - you want people to click on your profile. You're writing for the audience, not the creator. Make them think "I need to check out who this person is."

Add expertise and insights

Agree with the post but add new perspectives:

  • Share practical experience from your work

  • Reference real examples and case studies

  • Add actionable tips the audience can use

  • Provide specific data or frameworks

Respectful contradiction

Disagree professionally to start conversations:

  • Provide alternative viewpoint backed by experience

  • Keep it respectful - you still want creator relationship

  • Explain your reasoning clearly

  • Stay professional, never personal

Mini-post style comments

Write longer, structured responses that add real value:

  • Structure your comment with clear points

  • Make it valuable as standalone content

  • Add your unique perspective and experience

  • Use spacing and formatting for readability

☝️ Pro tip: Use "Customize comment" feature to craft deeper responses that showcase your expertise.

☝️ Pro tip: Add your expertise to Advanced context - this helps AI generate better suggestions using your talking points.

Your headline is everything

Your headline appears everywhere you comment. It's your most valuable LinkedIn real estate - people see it before they even read your comment.

Keep it short and crystal clear

  • People should understand what you do in 5-6 words max

  • Avoid clever wordplay or vague descriptions

  • Test how it looks on mobile - gets cut off quickly

  • Make it obvious who your ideal customer is

Finding relevant posts with filters

Once you've added influencers to your Extrovert lists, use filters to focus on posts worth your time:

  • Post topics - automatically find posts matching your expertise areas

  • Prospect list - focus on specific influencers you're tracking

  • Post type - filter out politics, self-promotion, and lead magnets

  • Date posted - focus on recent posts for better visibility

Find prospects in comment sections

Bonus strategy: Use influencer comment sections to find prospects with buying intent. People who engage with relevant posts often need what you're selling.

The prospect hunting process

  1. Find highly relevant posts using AI topic monitoring

  2. Leave a valuable comment to establish your presence

  3. Wait 2-3 days for engagement to settle

  4. Open the post on LinkedIn to see all commenters and likers

  5. Export engaged users with tools like LinkedHelper

  6. Filter for your ICP using Clay or similar tools

  7. Warm them up with comments before reaching out

How to measure success

Focus on quality metrics that show real business impact:

  • Search appearances - how often you show up in LinkedIn search results (view your data)

  • Profile views from your ICP - quality over quantity (view your data)

  • Connection requests from target roles - shows genuine interest

☝️ Pro tip: Avoid chasing comment likes or impression counts. Your real buyers often lurk without engaging publicly, but they'll remember your expertise when they need help.

Appearances vs. Profile Views

Search appearances show how often your name and headline appear anywhere on LinkedIn (including comments).

Profile views show how many people actually visited your profile to learn more about you. This indicates deeper interest in your background, skills, and experience. Premium subscribers can see the full list of viewers.

When to switch to mutual support

Sometimes influencers you're targeting for visibility will start engaging back with your content. When this happens, consider switching to a mutual support approach - where you both regularly comment on each other's posts for better reach.

  • Move them to your mutual support list in Extrovert

  • Shift from expertise-showcasing to relationship-building comments

  • Increase engagement frequency to support them back

  • Focus on helping their content succeed vs. impressing their audience

Learn more about building mutual support relationships:
🔗 Build a creator support network that amplifies your posts

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