Comment on big influencers' posts to get discovered by your target audience. Your comments appear in their followers' feeds, positioning you as an expert to dozens or hundreds of potential customers.
Expected results
10,000+ weekly profile appearances
Regular engagement from target audience
Higher visibility in your space
Finding the right influencers
Don't aim for huge creators - you want to stand out. The sweet spot is posts with 30-70 comments, not 2,000. Quality of audience matters more than size.
Manual search (most effective)
Start with LinkedIn search:
Type your niche keyword in LinkedIn search
Click Posts filter
Filter by Date posted (past 24 hours or week)
Look for posts with medium engagement (30-70 comments)
Check if they post professionally and consistently
Use LinkedIn's "More profiles for you" recommendations:
Open good candidate profiles in separate tabs
LinkedIn will show similar profiles in the right sidebar
Check each recommendation - they're usually a good fit too
Repeat this process to build a list of 50-200 people
☝️ Pro tip: Use tools like Favikon.com to find active voices, but manual search finds the best matches for your specific audience.
Which posts to comment on
Not every influencer post is worth your time. Be strategic:
Must match your niche topic
Only comment on posts directly relevant to your expertise. If you can't showcase your knowledge or add unique value, skip it.
Use AI topic monitoring to find relevant posts automatically
Even if you follow someone in your general space, only engage on posts where you can add expertise
Timing matters less than topic
Don't rush to comment in the first 5-10 minutes. Your real buyers will see posts even after a day or two.
Focus on topic relevance over speed
Avoid mega viral posts - your comment gets lost in noise
Skip promotional posts
Aim for posts with good engagement but not overwhelming
How to stand out in comments
Your goal isn't to get likes on your comment - you want people to click on your profile. You're writing for the audience, not the creator. Make them think "I need to check out who this person is."
Add expertise and insights
Agree with the post but add new perspectives:
Share practical experience from your work
Reference real examples and case studies
Add actionable tips the audience can use
Provide specific data or frameworks
Respectful contradiction
Disagree professionally to start conversations:
Provide alternative viewpoint backed by experience
Keep it respectful - you still want creator relationship
Explain your reasoning clearly
Stay professional, never personal
Mini-post style comments
Write longer, structured responses that add real value:
Structure your comment with clear points
Make it valuable as standalone content
Add your unique perspective and experience
Use spacing and formatting for readability
☝️ Pro tip: Use "Customize comment" feature to craft deeper responses that showcase your expertise.
☝️ Pro tip: Add your expertise to Advanced context - this helps AI generate better suggestions using your talking points.
Your headline is everything
Your headline appears everywhere you comment. It's your most valuable LinkedIn real estate - people see it before they even read your comment.
Keep it short and crystal clear
People should understand what you do in 5-6 words max
Avoid clever wordplay or vague descriptions
Test how it looks on mobile - gets cut off quickly
Make it obvious who your ideal customer is
Finding relevant posts with filters
Once you've added influencers to your Extrovert lists, use filters to focus on posts worth your time:
Post topics - automatically find posts matching your expertise areas
Prospect list - focus on specific influencers you're tracking
Post type - filter out politics, self-promotion, and lead magnets
Date posted - focus on recent posts for better visibility
Find prospects in comment sections
Bonus strategy: Use influencer comment sections to find prospects with buying intent. People who engage with relevant posts often need what you're selling.
The prospect hunting process
Find highly relevant posts using AI topic monitoring
Leave a valuable comment to establish your presence
Wait 2-3 days for engagement to settle
Open the post on LinkedIn to see all commenters and likers
Export engaged users with tools like LinkedHelper
Filter for your ICP using Clay or similar tools
Warm them up with comments before reaching out
How to measure success
Focus on quality metrics that show real business impact:
Search appearances - how often you show up in LinkedIn search results (view your data)
Profile views from your ICP - quality over quantity (view your data)
Connection requests from target roles - shows genuine interest
☝️ Pro tip: Avoid chasing comment likes or impression counts. Your real buyers often lurk without engaging publicly, but they'll remember your expertise when they need help.
Appearances vs. Profile Views
Search appearances show how often your name and headline appear anywhere on LinkedIn (including comments).
Profile views show how many people actually visited your profile to learn more about you. This indicates deeper interest in your background, skills, and experience. Premium subscribers can see the full list of viewers.
When to switch to mutual support
Sometimes influencers you're targeting for visibility will start engaging back with your content. When this happens, consider switching to a mutual support approach - where you both regularly comment on each other's posts for better reach.
Move them to your mutual support list in Extrovert
Shift from expertise-showcasing to relationship-building comments
Increase engagement frequency to support them back
Focus on helping their content succeed vs. impressing their audience
Learn more about building mutual support relationships:
🔗 Build a creator support network that amplifies your posts