Great comments come from two key ingredients: authentic style and relevant context. Without style, comments feel robotic. Without context, they're generic. Together, they create comments that build real relationships.
Here's how to set up both components so your AI-generated drafts sound authentically like you while adding real value to conversations.
Basic context: About you and your company
Basic context makes comments more authentic and relatable. This section has two parts: information about your company and information about you personally. Both help the AI create comments that sound natural and add relevant context to conversations.
You can define it in Campaign → Basic context
Context about your company
What to include: Describe what your company does, why it's important, and what makes it unique. Include your company name, your key audience, and any special features or achievements. Keep it short and clear, but cover the essential parts.
☝️ Questions to guide you:
☝️ Questions to guide you:
What does my company do in one sentence?
Example: "Extrovert is a B2B SaaS tool that helps sales teams build relationships at scale using AI to create LinkedIn interactions."
Who is my target audience?
Example: "We help sales teams, marketing teams, and LinkedIn agencies stay top of mind with prospects, boost conversion rates, and reactivate leads."
What makes my product different from others?
Example: "Extrovert focuses on building genuine relationships, not just sending cold outreach messages. We help engage prospects before and after demos."
What problems does my product solve?
Example: "We make it easy for sales reps to stay active on LinkedIn without spending hours every day, thanks to AI-suggested comments and reactions."
What specific results do our customers achieve?
Example: "Extrovert helps our clients reactivate 30% more leads and boost their LinkedIn engagement in just a few minutes per day."
What is our company's mission or vision?
Example: "Our mission is to help businesses create meaningful relationships with prospects through smarter social interactions."
What's a recent achievement our company is proud of?
Example: "Recently, Extrovert helped a customer increase their LinkedIn engagement rate by 50% within two months."
How do we compare to our competitors?
Example: "Unlike traditional automation tools, Extrovert focuses on nurturing leads rather than spamming them with outreach messages."
Context about you
What to include: Describe yourself in a few sentences—your role, experiences, and a bit of personal info. This makes comments more authentic and relatable.
☝️ Questions to guide you:
☝️ Questions to guide you:
How should I introduce myself?
Example: "My name is Oleg Sobolev, CEO and founder of Extrovert. I have built multiple companies, including one successful exit."
What personal details make me relatable?
Example: "I live in Düsseldorf with my wife and our dog, Lalo."
What are my beliefs or interests?
Example: "I'm a strong supporter of remote work, global teams, and building products that people genuinely want."
What motivates me?
Example: "I love solving big problems for founders and making their work easier and more effective."
How do I prefer to communicate?
Example: "I prefer an informal, relaxed tone. I avoid corporate jargon and try to keep things simple and friendly."
What's my background or key experiences?
Example: "I've been involved in the tech startup world for over 15 years, with experience in building B2B SaaS products."
How do I engage with people online?
Example: "I love chatting about tech trends, startup life, and the challenges of growing a business."
Advanced context: Your insights library
Your insights library contains unique ideas, observations, and expertise that the AI can weave into comments when relevant. These might be industry observations, product benefits, hot takes, advice you give to peers, or distilled ideas from your content.
You can define it in Campaign → Advanced context
Think of insights as your intellectual capital - the valuable thoughts and experiences that make your comments worth reading.
Different plans have different numbers of insights available. Check out our plans to see your insight limits.
Generating insights with AI
Copy this prompt, paste your content (blog posts, LinkedIn posts, speaking notes, etc.), and let AI extract your best insights automatically. You can use this with ChatGPT, Claude, or any AI tool along with your existing content (PDFs, articles, etc.):
☝️ Prompt for generating insights:
☝️ Prompt for generating insights:
Help me build my advanced insights library that will be used by another LLM to write social media comments on my behalf.
Extract and synthesize unique, valuable insights from the provided content that another LLM will use to write authentic, informed comments on my behalf.
What Qualifies as an Insight
INCLUDE: Unique industry observations, trends, or predictions based on my experience • Specific methodologies, frameworks, or approaches I've developed • Counterintuitive findings or lessons learned from failures/successes • Personal anecdotes that illustrate broader business principles • Quantified results, metrics, or data points • Expert opinions on emerging technologies or market shifts • Practical tips derived from hands-on experience • Behind-the-scenes insights into processes or solutions
EXCLUDE: Common knowledge • Generic motivational statements • Surface-level observations • Repeated ideas
Output Requirements: Target 400-500 characters per insight with maximum context and specific details. Each insight should be self-contained, specific enough to demonstrate expertise, clear and conversational, and rich with context that makes it credible.
Manual insight creation
If you prefer to brainstorm insights manually, these questions can help you identify valuable content from your experience:
☝️ Questions to guide manual insight creation:
☝️ Questions to guide manual insight creation:
What industry insights are relevant to my audience?
Example: "Attention is the currency in B2B sales. Without attention, your value proposition won't get noticed. Extrovert helps capture this attention through genuine social interactions."
What counterintuitive findings have I discovered?
Example: "Most sales teams think more outreach = better results. We've found the opposite: 50 thoughtful LinkedIn comments often outperform 500 cold emails."
What specific methodologies do I use?
Example: "Our 'warm first' approach: engage with 10 prospect posts before sending any DM. This increases reply rates from 8% to 35%."
What personal anecdotes illustrate broader principles?
Example: "After building 3 companies, I learned that product-market fit isn't binary - it's a spectrum. Most founders quit at 60% fit when 80% is around the corner."
What quantified results can I share?
Example: "In our latest analysis of 10K+ LinkedIn interactions, posts with personal stories get 3x more meaningful comments than pure business content."
Style: How you want to sound
Style controls how your comments sound and feel. This includes your tone, preferred length, punctuation habits, use of emojis, and language preferences. The AI needs to understand not just what to say, but how you'd say it.
You can define it in Campaign → Style
Custom style instructions
Style instructions are written guidelines that help the AI understand your communication preferences. Think of them as your personal writing rules. These instructions are set at the campaign level, so you can have different styles for different types of prospects or campaigns.
☝️ Questions to define your style instructions:
☝️ Questions to define your style instructions:
What tone do I prefer?
Example: "Conversational and friendly, like talking to a peer over coffee. Avoid formal business language."
How long should my comments be?
Example: "Keep most comments 1-3 sentences. Longer comments (4-5 sentences) only for complex topics."
Do I use emojis? How often?
Example: "Use 1-2 emojis maximum. Prefer 😄 🎯 💪 over formal ones. Never use 🔥 or 💯."
What punctuation habits do I have?
Example: "Use periods sparingly. Prefer double line breaks for emphasis."
What words or phrases do I use frequently?
Example: "Say 'totally agree' instead of 'I agree'. Use 'exactly' to emphasize points. Say 'tbh' for honesty."
What should I avoid saying?
Example: "Never say 'synergy', 'game-changer', or 'disruptive'. Avoid corporate buzzwords."
Comment customization feature allows you to modify individual comments after they're generated (make them disagree, longer/shorter, express specific points, etc.).
Comment examples: Your writing DNA
Style examples are the most powerful way to train the AI. The AI is extremely attentive to examples and learns your natural patterns - sentence structure, word choices, and conversation flow that are hard to capture in written instructions.
Include different types of examples - short reactions, medium insights, long detailed thoughts, agreement comments, and alternative perspectives. Add as many examples as you can to see better results (maximum 20 examples).
See comment copy guidelines for examples of effective vs. ineffective comment patterns.
Learning mode
Learning mode automatically saves comments that you edit and approve as new style examples. This creates a feedback loop: better examples → better drafts → better examples.
☝️ Pro tip: Enable learning mode early and be consistent with your edits. The AI learns faster from consistent patterns than mixed signals.
Putting it all together
Great comment quality comes from the combination of all these elements:
Basic context provides authenticity and relatability
Advanced insights add unique value and expertise
Style instructions define your communication preferences
Style examples teach the AI your natural voice patterns
Learning mode continuously improves accuracy over time
Start with basic context and style examples - these give you the biggest quality improvement. Then add insights and style instructions for refinement. Enable learning mode to keep improving automatically.
Campaign-level organization
All these settings are defined at the campaign level. Each campaign has its own context, tone of voice, and settings. Create separate campaigns when you need different personalities or settings for different types of prospects.
Use prospect lists within a single campaign to organize prospects into different groups that share the same context and style preferences.