Skip to main content
All CollectionsCampaign settings
How to improve comments draft quality
How to improve comments draft quality

Use context to include value in generated drafts and make them more genuine

Oleg Sobolev avatar
Written by Oleg Sobolev
Updated over 2 weeks ago

To make your comment drafts genuine, we need to provide value on top of the post content. Extrovert AI should know details about you, your company, and your insights to create relevant and authentic comment drafts.

Here are ways you can give AI the right information to work with and make your comments stand out.

Context about your company

What to include: Describe what your company does, why it’s important, and what makes it unique. Include your company name, your key audience, and any special features or achievements. Keep it short and clear, but cover the essential parts.

Questions to guide you:

  • What does my company do in one sentence?

    • Example: "Extrovert is a B2B SaaS tool that helps sales teams build relationships at scale using AI to create LinkedIn interactions."

  • Who is my target audience?

    • Example: "We help sales teams, marketing teams, and LinkedIn agencies stay top of mind with prospects, boost conversion rates, and reactivate leads."

  • What makes my product different from others?

    • Example: "Extrovert focuses on building genuine relationships, not just sending cold outreach messages. We help engage prospects before and after demos."

  • What problems does my product solve?

    • Example: "We make it easy for sales reps to stay active on LinkedIn without spending hours every day, thanks to AI-suggested comments and reactions."

  • What specific results do our customers achieve?

    • Example: "Extrovert helps our clients reactivate 30% more leads and boost their LinkedIn engagement in just a few minutes per day."

  • What is our company’s mission or vision?

    • Example: "Our mission is to help businesses create meaningful relationships with prospects through smarter social interactions."

  • What’s a recent achievement our company is proud of?

    • Example: "Recently, Extrovert helped a customer increase their LinkedIn engagement rate by 50% within two months."

  • How do we compare to our competitors?

    • Example: "Unlike traditional automation tools, Extrovert focuses on nurturing leads rather than spamming them with outreach messages."

Context about you

What to include: Describe yourself in a few sentences—your role, experiences, and a bit of personal info. This makes comments more authentic and relatable.

Questions to guide you:

  • How should I introduce myself?

    • Example: "My name is Oleg Sobolev, CEO and founder of Extrovert. I have built multiple companies, including one successful exit."

  • What personal details make me relatable?

    • Example: "I live in Düsseldorf with my wife and our dog, Lalo."

  • What are my beliefs or interests?

    • Example: "I'm a strong supporter of remote work, global teams, and building products that people genuinely want."

  • What motivates me?

    • Example: "I love solving big problems for founders and making their work easier and more effective."

  • How do I prefer to communicate?

    • Example: "I prefer an informal, relaxed tone. I avoid corporate jargon and try to keep things simple and friendly."

  • What’s my background or key experiences?

    • Example: "I’ve been involved in the tech startup world for over 15 years, with experience in building B2B SaaS products."

  • How do I engage with people online?

    • Example: "I love chatting about tech trends, startup life, and the challenges of growing a business."

Insights

What to include: Add ideas, facts, or insights you want to share in comments. These might be industry observations, product benefits, or general thoughts that add value to the conversation. Keep them short—one or two sentences each.

Questions to guide you:

  • What industry insights are relevant to my audience?

    • Example: "Attention is the currency in B2B sales. Without attention, your value proposition won’t get noticed. Extrovert helps capture this attention through genuine social interactions."

  • How does my product benefit users practically?

    • Example: "With Extrovert, sales teams can nurture 500-1000 prospects on social media without spending hours. It focuses on real relationships, not immediate sales."

  • What are our unique value propositions?

    • Example: "Extrovert uses AI to suggest meaningful LinkedIn comments, helping sales reps stay visible and nurture leads more easily."

  • What personal opinions do I have that can add value?

    • Example: "I believe that sales is about building trust first—AI can help speed this up, but it can't replace real human connection."

  • What common mistakes do I see in my industry?

    • Example: "Too many sales teams jump straight into pitching without engaging with prospects first. Extrovert helps fix that by focusing on relationship-building."

  • How can I highlight a trend in the market?

    • Example: "More companies are moving away from cold outreach and are trying to nurture prospects through social channels first."

  • How do I see the future of the industry?

    • Example: "Sales will increasingly be about social engagement rather than mass emailing. Building trust online is becoming the norm."

  • What makes our approach effective?

    • Example: "Our approach works because it respects the time and attention of prospects. It’s about quality, not just volume."

The insights you add will make your comments more thoughtful and informed. A good range is 5-15 insights to keep things varied.

Did this answer your question?