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Comment copy tips

How to write best comments for different use cases

Oleg Sobolev avatar
Written by Oleg Sobolev
Updated over 2 weeks ago

The difference between comments that get ignored and comments that build relationships is good copy. Different use cases need different comment approaches - what works for warming prospects doesn't work for getting discovered by influencer audiences.

Comment patterns to avoid

Comment Type

Examples

Why They Fail

Ghost comments

Great insights! πŸ”₯
Totally agree!
This is gold!
Thanks for sharing πŸ‘

Generic and forgettable. People see right through them as low-effort engagement bait.

"Look at me!" comments

Speaking of that, at MY company...
Check out MY product...
In MY experience...

Hijack the conversation and make it about you, not them. Comes across as self-promotional.

Yes-man comments

You're so right about this!
Couldn't agree more with every point!
This is exactly what the industry needs!

Pure flattery without substance. Authors recognize empty praise patterns.

"Well, actually..." comments

Actually, the stat you mentioned is 52%, not 50%...
Your point #3 is totally off because...

Starting with correction creates defensiveness. Nobody wants to connect with a know-it-all.

AI-generated comments

Creating sustainable profitability truly shapes your own endeavors. What's your take on the ideal scale? πŸš€

People hate them :)

Automated AI comments vs. Extrovert's AI-suggested drafts

❌ Automated AI comments

βœ… Extrovert's AI-suggested drafts

Creating sustainable profitability truly shapes your own endeavors. What's your take on the ideal scale? πŸš€

Sometimes those crazy decisions end up being the smartest ones.
​
Plus, unicorns are overrated anyway - give me a solid bootstrapped business any day.
​
Founded 2 VC-backed companies before, bootstrapping this one and would never go back!

☝️ Extrovert learns your unique voice, incorporates your context library, and keeps a human in the loop for authenticity

Understanding post goals

LinkedIn is a broadcasting platform. Everyone here is posting for a reason. Every LinkedIn post has two primary components:

  • The post goal: What the author wants to achieve (share expertise, get validation, create discussion, etc.)

  • The desired reaction: What they want readers to do (agree, share experiences, ask questions, etc.)

Great comments address both by:

  • Helping the author achieve their goal

  • Providing the type of reaction they're seeking

  • Adding something new to the conversation

Use your authentic voice

The beer test: Would you say this in a bar conversation over a beer? If not, it probably sounds fake or forced.

Compare:

❌ Your insightful perspective on customer acquisition resonates profoundly with contemporary market dynamics.

βœ… Ooof, you nailed it about customer acquisition. I was just complaining about this exact problem to my team last week.

The second comment sounds like an actual person talking.

Comment copy for different use cases

Warming prospects before outreach

Simple commenting framework: Confirm + Add value

Confirm: Validate a specific point they made (shows you actually read it)
​ Add value: Contribute something new - an insight, example, or perspective

Example:

"Spray and pray" is the fastest way to ruin your rep across a market :D No one likes being picked from a list.

Vast majority of our prospecting results recently come from intentional, relationship-based moves

Commenting on influencers for visibility

Your goal isn't to get likes on your comment - you want people to click on your profile. You're writing for the audience, not the creator. Make them think "I need to check out who this person is."

How to stand out in comments:

  • Add expertise and insights: Share practical experience from your work, reference real examples and case studies, add actionable tips

  • Respectful contradiction: Provide alternative viewpoint backed by experience while staying professional

  • Mini-post style comments: Write longer, structured responses that add real value and showcase expertise

Pipeline + customer nurturing

Stay visible during long sales cycles and maintain customer relationships without being pushy.

  • Reference their posts in follow-up emails or DMs

  • Keep engagement light but consistent

  • Use their posts to track changes in their situation

  • Focus on relationship maintenance over expertise showcasing

Building a creator support network

Build mutual relationships where you both comment on each other's posts for better reach.

Be supportive, not clever:

  • Celebrate their wins and insights

  • Ask thoughtful questions to boost engagement

  • Share relevant experiences that add to their narrative

  • Keep comments shorter and more conversational

The P.S. trick for reactivating ghosted prospects

When a prospect has gone silent, this approach works well:

  • Find a recent post from them

  • Leave a thoughtful comment

  • If they reply, reply back and add "P.S. Left you a DM" at the end

This works because:

  • You're adding value publicly first

  • Creates natural curiosity about your DM

  • Feels like a continuation, not cold outreach

  • Only works if does not feel forced

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