The difference between comments that get ignored and comments that build relationships is good copy. Different use cases need different comment approaches - what works for warming prospects doesn't work for getting discovered by influencer audiences.
Comment style by use case
Use case | Your focus | Comment style |
Warming prospects | Become a familiar face | Light, friendly, conversational. No need to impress—just be human. |
Pipeline nurturing | Make a touchpoint | Light, friendly. Focus on maintaining relationship, not showcasing expertise. |
Visibility (influencers) | Impress their audience | Expert insights, respectful contradiction. Must stand out—you're writing for viewers, not the creator. |
Topic discussions | Showcase expertise | Add value, share experience. Position yourself as someone worth following. |
Creator support | Help the creator succeed | Supportive, not clever. Celebrate wins, ask questions, boost their engagement. |
Comment patterns to avoid
Comment Type | Examples | Why They Fail |
Ghost comments | Great insights! 🔥 | Generic and forgettable. People see right through them as low-effort engagement bait. |
"Look at me!" comments | Speaking of that, at MY company... | Hijack the conversation and make it about you, not them. Comes across as self-promotional. |
Yes-man comments | You're so right about this! | Pure flattery without substance. Authors recognize empty praise patterns. |
"Well, actually..." comments | Actually, the stat you mentioned is 52%, not 50%... | Starting with correction creates defensiveness. Nobody wants to connect with a know-it-all. |
AI-generated comments | Creating sustainable profitability truly shapes your own endeavors. What's your take on the ideal scale? 🚀 | People hate them :) |
Automated AI comments vs. Extrovert's AI-suggested drafts
❌ Automated AI comments | ✅ Extrovert's AI-suggested drafts |
Creating sustainable profitability truly shapes your own endeavors. What's your take on the ideal scale? 🚀 | Sometimes those crazy decisions end up being the smartest ones. |
☝️ Extrovert learns your unique voice, incorporates your context library, and keeps a human in the loop for authenticity
Understanding post goals
LinkedIn is a broadcasting platform. Everyone here is posting for a reason. Every LinkedIn post has two primary components:
The post goal: What the author wants to achieve (share expertise, get validation, create discussion, etc.)
The desired reaction: What they want readers to do (agree, share experiences, ask questions, etc.)
Great comments address both by:
Helping the author achieve their goal
Providing the type of reaction they're seeking
Adding something new to the conversation
Use your authentic voice
The beer test: Would you say this in a bar conversation over a beer? If not, it probably sounds fake or forced.
Compare:
❌ Your insightful perspective on customer acquisition resonates profoundly with contemporary market dynamics.
✅ Ooof, you nailed it about customer acquisition. I was just complaining about this exact problem to my team last week.
The second comment sounds like an actual person talking.
Comment copy for different use cases
Warming prospects before outreach
Simple commenting framework: Confirm + Add value
Confirm: Validate a specific point they made (shows you actually read it)
Add value: Contribute something new - an insight, example, or perspective
Example:
"Spray and pray" is the fastest way to ruin your rep across a market :D No one likes being picked from a list.
Vast majority of our prospecting results recently come from intentional, relationship-based moves
Commenting on influencers for visibility
Your goal isn't to get likes on your comment - you want people to click on your profile. You're writing for the audience, not the creator. Make them think "I need to check out who this person is."
How to stand out in comments:
Add expertise and insights: Share practical experience from your work, reference real examples and case studies, add actionable tips
Respectful contradiction: Provide alternative viewpoint backed by experience while staying professional
Mini-post style comments: Write longer, structured responses that add real value and showcase expertise
Joining relevant discussions (Topics campaigns)
Monitor topics across all of LinkedIn and join conversations where you can showcase expertise. You're writing for people who don't know you yet.
Add unique perspective or data that others can't easily provide
Share practical experience from your work
Keep it focused on their discussion, not your product
Make them want to check your profile to learn more
Pipeline + customer nurturing
Stay visible during long sales cycles and maintain customer relationships without being pushy.
Reference their posts in follow-up emails or DMs
Keep engagement light but consistent
Use their posts to track changes in their situation
Focus on relationship maintenance over expertise showcasing
Building a creator support network
Build mutual relationships where you both comment on each other's posts for better reach.
Be supportive, not clever:
Celebrate their wins and insights
Ask thoughtful questions to boost engagement
Share relevant experiences that add to their narrative
Keep comments shorter and more conversational
The P.S. trick for reactivating ghosted prospects
When a prospect has gone silent, this approach works well:
Find a recent post from them
Leave a thoughtful comment
If they reply, reply back and add "P.S. Left you a DM" at the end
This works because:
You're adding value publicly first
Creates natural curiosity about your DM
Feels like a continuation, not cold outreach
Only works if does not feel forced