Track specific topics and join relevant discussions on LinkedIn. Extrovert offers two ways to use topics: monitor discussions across all of LinkedIn with Topics campaigns, or filter your prospect lists to see only posts matching your expertise areas.
Two ways to use topics
Topics campaigns (monitor all of LinkedIn)
Create a Topics campaign to track specific keywords and conversations across all of LinkedIn - not limited to your prospect lists. Best for:
Getting discovered by your ideal customer profile (ICP)
Joining relevant discussions in your industry
Finding new thought leaders and prospects
Showcasing expertise on specific topics
Example: Create a Topics campaign to monitor "sales engagement", "LinkedIn outreach", and "cold email" across all of LinkedIn. Your feed shows anyone discussing these topics, helping you join conversations and get discovered by people actively interested in your area.
AI topic filtering (filter your prospect lists)
Enable AI topic filtering in Feed settings for your Prospects campaigns to show only posts matching your topics from your prospect lists. Best for:
Filtering thought leader posts to your expertise areas
Skipping irrelevant posts from prospects you're following
Focusing engagement on posts where you can add value
Reducing noise when prospects post about multiple topics
Example: You follow 200 sales leaders who post about various topics. Enable AI topic filtering to show only posts about "sales automation" and "team productivity" - skip their posts about leadership, personal stories, or other topics where you can't showcase expertise.
What can be a topic?
Industry problems you solve
Remote team burnout
Data integration challenges
Sales team inefficiency
Your controversial opinions
Cold outreach effectiveness
AI impact on jobs
Product-led vs sales-led growth
Prospect pain points
Manual data entry
Meeting overload
Customer churn
Future trends you know well
Privacy-first marketing
AI governance
Remote work evolution
Competitor discussions
Alternative solution mentions
Product comparisons
Pricing discussions
Industry changes
New regulations
Major acquisitions
Market shifts
Common mistakes
Outdated practices
Wrong approaches
Industry misconceptions
Setting up topics
Topics are managed in one central location and can be used across multiple campaigns.
Go to Settings → Topics to monitor
Click "Add topic"
Fill in:
Topic name (e.g., "Sales automation" or "Team productivity")
Topic description - explain what kind of posts you want to catch
Your topics are now available in:
Topics campaigns - select which topics to monitor when creating the campaign
Prospects campaigns - use in Feed settings AI topic filtering
Make your description clear and consider different ways people might discuss the topic. For example:
Topic: Sales automation problems
Description: "Posts describing challenges with sales automation tools, complaints about cold outreach not working, or questions about making sales processes more efficient"
Topic: Leadership challenges
Description: "Posts about difficulties managing remote teams, scaling company culture, or handling rapid growth"
Topic: AI skepticism
Description: "Posts expressing concerns about AI tools, discussing AI limitations, or debating ethical implications of AI in business"
Using topics in campaigns
Setting up a Topics campaign
Create a new campaign and choose "Get visible in your niche" goal
Select which topics to monitor from your Topics library
Your feed will show posts matching these topics from across all of LinkedIn
Filter by specific topics using the Topics dropdown in the feed
☝️ Pro tip: Start with 3-5 highly relevant topics. Too many topics = too much noise. You can always add more later.
Enabling AI topic filtering in Prospects campaigns
Open your Prospects campaign
Go to Feed settings (from feed page or campaign settings)
Under "AI topic filtering", select "Show only posts matching my topics"
Choose which topics to filter by
Your feed now shows only posts from your prospect lists that match these topics
☝️ Pro tip: Use AI topic filtering for thought leader campaigns where you want visibility but only on posts matching your expertise.
Using both approaches together
The most effective strategy combines Topics campaigns and Prospects campaigns with AI filtering:
Start with Topics campaigns to discover relevant discussions and new people in your space
Identify consistent creators who regularly post quality content about your topics
Add them to prospect lists and create Prospects campaigns for ongoing visibility
Enable AI topic filtering on those campaigns to focus only on their posts matching your expertise
Keep Topics campaigns running to continue discovering new voices and conversations
This gives you the best of both worlds: broad discovery through Topics campaigns + targeted relationship building through Prospects campaigns.
Important notes
Topics work differently: In Topics campaigns, AI scans all of LinkedIn. In Prospects campaigns with AI filtering, it only scans your prospect list posts.
Start specific, then broaden: Begin with narrow, specific topics to reduce noise. Expand if you're not getting enough posts.
Avoid overlapping topics: When creating multiple topics, phrase them so they're distinct from each other.
Topics can be specific or broad: "Posts about Salesforce automation problems" (specific) vs "Posts about CRM challenges" (broader) - choose what matches your strategy.
Edit anytime: You can always edit topic descriptions in Settings → Topics to monitor. Changes affect new posts going forward.
Use topic filtering strategically: Don't filter everything. For warm-up campaigns with direct prospects, you may want to see all their posts to build familiarity.