Extrovert suggests DMs to prospects after they connect with you and whenever it's time to follow up. The AI drafts each message from their profile, their recent posts, your conversation history and the voice the campaign uses. You review, edit if needed, and send. Nothing goes out without you.
Expected results
2-5x reply rates compared to cold outreach
Touchpoints that feel timely and personal
25%+ ghosted deals reactivated
15-30 minutes daily instead of hours
How it works
You set a cadence once per campaign: how long to wait before the first DM, how long between follow-ups, and how many follow-ups to send if nobody replies. Extrovert applies those rules to every conversation in the campaign and puts the ones that are due into the Recommended tab.
Open Recommended, review or improve the draft, press Send, and move to the next conversation. You don't need to track dates, set reminders, or decide who to follow up with every day.
For the full timing rules, including what counts as one follow-up and why a prospect might not be in Recommended, see when Extrovert recommends a DM.
Loops, not sequences
Traditional sequences run for 2-4 weeks and then stop. Extrovert keeps working the relationship instead. Pauses get longer as a conversation goes quiet, a relevant post pulls the next message forward, and a reply resets the whole thing and starts a fresh run.
You choose where that ends. Cap a campaign at three unanswered follow-ups, or let it nurture indefinitely at one message every 45 or 60 days. Learn more about the complete warm outreach workflow.
Setting up DMs
For new campaigns
When you create a campaign for People, pick a preset and it fills in the cadence for you:
Click Create campaign
Select People
Choose a preset:
Warm outreach - comment warm-up, connection requests, then up to 3 follow-ups
Nurture - stay in touch with a message roughly every 45 days, with no follow-up limit
Adjust anything you want afterwards on the campaign's Outreach tab
For existing campaigns
Go to your campaign
Open the Outreach tab
Turn on Direct messages
Set First outreach and Follow-ups to suit the campaign
Changes save as you make them, there is no Save button. Every field on that page is explained in Outreach settings: warm up, connection requests, and DMs.
The DMs page
Find your DM suggestions in the left sidebar under DMs. The page works as an inbox: conversations on the left, the selected conversation on the right, and details about the prospect on the far right.
Filtering suggestions
Use the filter dropdowns to focus on specific segments:
User - filter by campaign owner (for teams with multiple users)
Campaign - filter by campaign
Prospect list - filter by list
Tabs
Recommended - conversations that are due right now, either for a first DM or for a follow-up. This is where the page opens by default.
Unread - conversations where the prospect wrote and you haven't read it yet
All - every conversation Extrovert has synced for this account
A conversation with an unread reply stays in Unread and does not appear in Recommended. Read it first, then Extrovert works out when a follow-up is next due.
What each conversation shows
Prospect name, title, campaign and list tags
The message history
A Follow-ups section on the right with what is due now, what comes after it, and how many follow-ups you have sent without a reply
A card naming the prospect's post, when a post is what brought the follow-up forward
The drafted DM
Working through a suggestion
Send - send the DM as it stands
Improve draft - tell the AI what to change, by typing or by voice
The regenerate icon next to it - get a different version, no instructions needed
You can also edit the text yourself before sending
Skip - set the conversation aside (see below)
After you send, the conversation leaves Recommended and the next follow-up is counted from your message.
Skipping a conversation
The Skip button has a dropdown with everything you can do instead of sending:
Skip for 1, 3, 7, 14 or 30 days - the suggestion comes back after that many days
Custom... - choose any number of days from 1 to 365
Skip forever - stop getting DM suggestions for this prospect entirely
Skipping only affects suggestions. The conversation stays in All, you can still message the prospect yourself, and comments carry on as usual.
If you don't want DMs for a whole group of people rather than one person, turn off Direct messages on that campaign's Outreach tab instead.
DM quality
DMs are drafted using multiple data sources to make them relevant and personal:
Conversation history - AI sees previous DM exchanges to avoid repeating itself
Prospect's profile - Job title, company, background
Recent posts - What they've been sharing on LinkedIn
DM tone - How you want to sound in a private message
DM templates and selling points - Example messages the AI can adapt, and the facts it can bring up
The last three live in the voice the campaign uses.
Setting up your DM tone
Go to Settings → Voice library → open a voice → DMs → DM tone instructions.
This is separate from comment tone because you DM differently than you comment. Include:
How direct or indirect you want to be
How salesy or non-salesy
Formal vs informal language
Use of emojis, lowercase, sentence fragments
Length preferences
Setting up your DM templates and selling points
Both live on the same tab: Settings → Voice library → open a voice → DMs.
DM templates are example messages the AI can pick from and adapt. Each one has three parts: the message itself, When to use it, and how much Adaptation is allowed. Worth having: a conversation starter for a new connection, a second message when there was no reply, a final follow-up, and a restarter for a conversation that went cold.
Selling points are the facts the AI can bring up when they fit: your value proposition, the problems you solve, results customers get, objection answers, booking and trial links, resources, pricing, company news. Add each one separately.
If you don't have strong material yet, add a few solid items rather than filler - weak selling points produce weak DMs. Full guidance on both, including the character limits, is in How to improve comment and DM draft quality.
Plan limitations
DM suggestions are available on Business and Pro plans:
Light plan: DM suggestions not available
Business plan: 15 DMs per day per seat
Pro plan: Unlimited DM suggestions
Daily limits
You can set daily limits for DM suggestions in Settings → Daily limits.
If you approve more DMs than your daily limit, Extrovert postpones them to the next day. Learn more about limits and working hours.
Common questions
Do I need to be connected to send DMs?
Yes. DMs can only be sent to prospects you're connected with on LinkedIn. Enable automatic connection requests to connect with prospects after warming them up with comments.
Can Extrovert follow up on my existing LinkedIn conversations?
Yes, but only for people who are prospects in one of your campaigns. Extrovert doesn't work through your whole inbox on its own.
Add those people as prospects first. The quickest route is the Recent connections tab when you add prospects, there's no separate "import from my conversations" option. Extrovert then syncs the existing message history itself.
Once the history is there, those conversations join the same cadence as everything else. Timing is counted from the last message, whoever sent it, so a thread that went quiet months ago is usually due for a follow-up straight away.
What if the prospect replies?
Their message lands in Unread, and the follow-up run ends there. Nothing is suggested while you have an unread reply sitting in the conversation.
Once you've read it, the count resets. If the conversation then goes quiet again, it comes back to Recommended as the first follow-up of a fresh run. That is how a prospect who said "yes, let's talk" and then disappeared comes back to you without you keeping a list.
I don't want to send DMs to a specific person
Open the conversation and choose Skip forever from the Skip dropdown. Comments carry on and you can still message them yourself.
To stop DMs for a whole group, move them to a campaign with Direct messages turned off.
Can I see the conversation history?
Yes. The full message history is in the conversation, and the AI reads it before drafting.
How is this different from AI SDRs?
AI SDRs send messages autonomously without your input. Extrovert keeps you in control, every DM suggestion needs your approval. Your prospects get DMs that actually sound like you.
What if I already use a sequencer?
You can use Extrovert just for warming up and connection requests, then push connected prospects to your sequencer via webhooks. Or switch to Extrovert DMs for ongoing engagement that doesn't stop after 2-4 weeks.
Best practices
Fill in the DMs tab of your voice first: better material means better drafts
Review and edit: AI gets you 80% there, your touch makes it perfect
Keep commenting: DMs work best combined with ongoing engagement
Don't rush the first DM: the default 3-day wait after a connection is accepted beats messaging the same minute
Stretch the later steps: a 3, 7, 14 day ladder chases without nagging, and each step can be longer than the one before it
Keep the relevant-post speed-up on: DMs that reference something the prospect just posted get higher replies
Skip for a few days rather than forever if the timing is simply wrong today
For nurturing existing relationships, see pipeline + customer nurturing.