Stay visible to your pipeline, customers, and partners through regular LinkedIn engagement. Comment on their posts, connect if not yet connected, and send nurturing DMs when it's time to check in. Unlike sequences that end after 2-4 weeks, Extrovert keeps suggesting touchpoints: when they post something relevant, or simply when enough time has passed.

Different relationship stages need different approaches. Use this guide to organize your engagement:

Create separate lists in Extrovert for each relationship stage. Enable automatic connection requests to connect with prospects you're not yet connected with.

☝️ Pro tip: Don't limit yourself to direct contacts. Their teams will see your engagement, and you'll spot important changes faster.

☝️ Pro tip: If prospects don't post themselves, surround them with your presence by commenting on posts from people they read and follow.

☝️ Pro tip: Sync these lists from your CRM automatically using our API.

Campaigns vs Lists: Each campaign has its own voice, outreach cadence, and settings. Create separate campaigns when you need a different personality or a different follow-up rhythm. Use prospect lists within a single campaign to organize people who share the same treatment.

Start from the Nurture preset. When you create the campaign, pick Nurture. It turns on warm up and connection requests, suggests the first DM 3 days after the connection is accepted, sets follow-ups 45 days apart and sets the follow-up limit to No limit. Adjust the follow-up spacing to match the stage in step 3.

🔗 Full guide on building prospect lists

Spend 15-30 minutes engaging with posts from your lists. Set these once on the campaign's Commenting tab:

In a campaign's feed, the selector next to the campaign name narrows you to one prospect list, which is handy for working a single relationship stage. Take care with the Filters button beside it: it opens the campaign's saved commenting settings, so anything you change there stays changed for every session.

☝️ Pro tip: Turn on Extra delay for back-to-back comments on the Commenting tab to space out comments that would otherwise publish one after another for the same person.

☝️ Pro tip: Use topic filtering to highlight posts that match your expertise. You define the topics once in Settings → Topics to monitor, then on the campaign's Commenting tab set Filter by your custom topics to Only my custom topics.

☝️ Pro tip: With several campaigns running, work from Main Feed rather than opening each one. Under Customize feed, put a long nurture campaign on Low priority. It keeps ticking over in the background without crowding out the campaigns you are actively working.

🔗 Comment copy tips

Open Campaign → Outreach and turn on Direct messages. Nurturing needs two decisions:

☝️ Match the cadence to each stage's frequency. Use the frequency column from the table above: roughly 7 days on every step for weekly stages, 14 for bi-weekly, 30 for monthly, 60 for bi-monthly. If a stage has only a few people, still run it. A small nurturing list keeps deals warm.

Turn on Follow up sooner after a relevant post. It is off until you switch it on. When someone shares real news, a funding round, a new role, a launch, the next check-in becomes due in about half the remaining time so you can react while it still matters.

Conversations that are due appear in the Recommended tab of the DMs page. Open one and you'll see:

Review, improve the draft if needed, then send. Nothing sends without your approval. A reply resets the sequence back to the first follow-up, so a conversation never falls off your radar.

☝️ Pro tip: Fill in the DMs tab of the campaign's voice (Settings → Voice library, open a voice, DMs). Selling points are the facts the AI may bring up, and DM templates are example messages it can adapt. A check-in template for a quiet deal and a light resource-sharing template are worth having for nurturing.

🔗 Full guide on sending DMs to prospects

🔗 How Extrovert decides when a DM is due

Watch for these account activity signals that show your nurturing is working:

Extrovert watches for the posted ones too. With Follow up sooner after a relevant post switched on, a post like a funding round, a new role or a launch pulls the next check-in forward by about half the remaining wait. The post has to be less than 14 days old and the effect lasts 7 days. The follow-up number stays where it was, so nothing is skipped.

Cadence is a campaign setting. Pace, sorting and follow-up timing all live on the campaign, so a stage that needs a genuinely different rhythm needs its own campaign. One campaign cannot run weekly check-ins for hot deals and monthly ones for customers at the same time.

When someone moves between stages, move them into the list the other campaign uses:

Lists organize people and decide which campaign treats them. On their own they do not change how often you comment or how often a check-in comes due.

Comments work better with your own posts: