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When Extrovert recommends a DM

How Extrovert decides which conversations land in the Recommended tab, how follow-up timing works, what counts as one follow-up, and why a prospect might not be there.

Written by Oleg Sobolev

Extrovert applies the rules you set on each campaign's Outreach page to every conversation in that campaign, and works out when the next DM is due. What happens then depends on the step's mode:

  • Manual: the conversation lands in the For Review tab of the DMs page. Review or improve the draft, press Send, and move to the next conversation. You can also delegate review and sending to a connected MCP assistant.

  • Auto: the conversation sits in the Auto tab, and Extrovert writes and sends the DM for you when it is due, within the campaign's daily number and sending hours. A DM the AI isn't sure about comes to For Review instead. See Auto DM.

Either way, you don't need to track dates, set reminders, or decide who to follow up with every day. The timing below is the same for Manual and Auto.

This article explains how the timing works. To change it, see the campaign Outreach settings.

Available on: the Extrovert plan and the free trial. The archived Light plan does not include DM suggestions.

The three reasons a conversation appears

First outreach

You are connected, Extrovert has synced the conversation, and it is empty. Nobody has written yet.

First outreach waits for two things: the warm-up, if the campaign requires comments first, and the wait you set after the connection is accepted (3 days by default). The conversation shows First DM due with the line Connected N days ago.

A follow-up is due

There is already at least one message in the conversation, the last message is yours, and the pause for the next step has passed. If the prospect wrote last, read or unread, no follow-up is due: the conversation waits in Needs reply for your answer. The conversation shows which step it is, for example Follow-up 2 of 3 due, with the line Last message N days ago.

The prospect shared a relevant post

A new post gave you a natural reason to write sooner, so the next follow-up became due early. The conversation shows a card naming the post, and View post when the draft was actually written on it.

A relevant post only moves a follow-up forward. It never starts a first outreach and never adds an extra message beyond your limit.

How the timing ladder works

Each campaign has its own ladder of pauses. Every pause is counted from the last message in the conversation, and each step can be longer than the one before it, so you chase less as the conversation goes cold.

The default ladder is:

  • First follow-up: 3 days after the last message

  • Second follow-up: 7 days after the last message

  • Third follow-up: 14 days after the last message

  • Fourth and fifth follow-up: 30 days each

  • Later follow-ups: 30 days apart, if the campaign has no follow-up limit

You can change every number independently. A step can be shorter or longer than the previous one; changing it leaves the other steps unchanged.

What counts as one follow-up

Extrovert counts attempts, not messages. If you send five short messages in a row because that is how you write, that is still one follow-up.

Messages you send within 10 hours of each other are grouped into one follow-up. A gap of more than 10 hours starts a new one. The next pause is counted from the last message of the group, not the first.

Messages you send yourself on LinkedIn count exactly the same as messages you send from Extrovert. Drafts you never sent do not count at all.

The follow-up limit

Each campaign sets how many follow-ups one unanswered run may produce, from 1 to 5, or No limit.

When the limit is reached, the conversation shows Follow-up limit reached and Resumes when [name] replies, and it moves to Ended under the All tab. Extrovert stops planning DMs there, on Manual and on Auto. You can still write to the prospect yourself, and comments carry on as usual.

The conversation panel shows where you are in the run: None sent yet, or 2 of 3 sent without reply.

When the prospect replies

A reply ends the current run and resets the count. The limit starts from zero again.

The conversation moves to Needs reply and stays there, read or unread, until you answer. No follow-up is planned while the prospect has the last word, and Auto never answers a reply for you.

Once you answer, a new run starts from your answer. If they don't reply to it, the first follow-up of the new run comes due after the first pause, counted from your answer. The panel says so: If [name] doesn't reply to your answer, follow-ups start N days later.

This is why a prospect who said "yes, let's book something" and then went silent after your answer still comes back to you. You do not have to remember them.

Old and imported conversations

Timing is measured from the last message. If your last message is months or years old, the pause may already have elapsed, so the follow-up is due as soon as the other conditions are met. On Manual it appears in For Review. On Auto it can go out automatically, so check old threads before you put Follow-ups on Auto. If the prospect wrote last, the conversation is in Needs reply instead.

That applies to conversations you never started too. If you add someone you have an old thread with as a prospect, Extrovert syncs the history and can recommend picking it back up. See how to get your existing conversations into Extrovert.

How a relevant post speeds things up

If the campaign has Follow up sooner when they post something relevant turned on, a new post from the prospect can halve the current pause. A 14-day wait becomes 7, a 7-day wait becomes 4, a 30-day wait becomes 15.

Not every post counts. Extrovert looks for a concrete, recent event you could mention naturally: a new role, a launch, funding, an award, a conference, a finished project, company news. General advice posts, opinions, motivational posts and sales pitches do not qualify, because there is nothing specific to reference.

A relevant post never overrides anything else. It does not skip the follow-up limit, it does not pull a snoozed or skipped conversation back early, and it does not push past a reply you haven't answered.

The reason a conversation surfaced and the post the draft was written on are two different things. The AI may use that post, a different recent post, or none at all. View post appears only when the draft really was written on a specific post.

Reading the DM cadence panel

Open any conversation on the DMs page and look at the DM cadence section on the right. It shows the timing, the follow-up count, and whether the campaign sends first DMs and follow-ups on Manual or Auto. A due now label means the pause has elapsed; another condition can still keep the conversation out of For Review.

You will see one of these:

  • [Step] due now, with the date it is counted from

  • First DM in N days or Next follow-up in N days, when nothing is due yet

  • Needs reply, when the prospect wrote last, with what happens after your answer

  • Snoozed until [date]

  • Follow-up limit reached, with Resumes when [name] replies

  • Follow-up recommendations are off for this campaign.

Under it, where they apply:

  • Next one N days after that, so you can see the whole shape of the sequence

  • Or N days after that if [name] shares a relevant post

  • After this one, follow-ups pause until [name] replies, when you are on the last step of the run

  • The dots and count: None sent yet or 2 of 3 sent without reply

DM settings in the section opens that campaign's DM settings right there, so you can change the timing or the mode without leaving the inbox.

Why a due DM is not in For Review

Work down this list. It is almost always one of these.

  • It is not due yet. Open the conversation and read the DM cadence panel. It will say how many days are left.

  • The step is on Auto. The conversation is in the Auto tab, and Extrovert sends the DM itself.

  • They wrote last. The conversation is in Needs reply, read or unread, until you answer.

  • The follow-up limit is used up. The panel says Follow-up limit reached, and the conversation is in Ended under All. Raise the limit, or write to them yourself.

  • You snoozed or skipped the conversation. Snooze hides it until the date you picked, and it is in Snoozed under All until then. Skip forever stops DMs to that prospect in this campaign and moves the conversation to Ended.

  • First DM or Follow-ups is Off for the campaign. Check the campaign's Outreach page.

  • You are not connected. DMs are only suggested for prospects you are connected with.

  • The warm-up is not finished. This only blocks the very first DM. A conversation that already has messages in it is never held back by the warm-up.

  • The campaign is paused, or the prospect is no longer in it.

If the draft quality is the problem rather than the timing, that is set by the campaign's voice. See how to improve comment and DM draft quality.

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