Every comment and direct message Extrovert drafts is shaped by two things you control: your Context and your Style. Without Context, drafts read generic. Without Style, they read robotic. Together they help Extrovert write useful messages that sound like you.

Style is how you write. It includes your instructions for comments and DMs, plus real Comment Examples that show your voice.

Context is useful material Extrovert can draw on. It includes facts about you and your company, Insights for comments, and DM Playbook entries for direct messages. Extrovert is not limited to this material. It also responds to the post or conversation itself.

Both live in Settings. Open your Context library and Style library there to create and edit them. Each library can hold more than one profile, and you can assign different profiles to different campaigns. The number of profiles available depends on your plan. See Plan features and differences.

Keep each part focused. Facts go in Context. Opinions and talking points go in Insights. Sales material goes in the DM Playbook. Instructions about how the writing should sound go in Style. Mixing them is a common reason drafts feel off.

Where: Settings → Context library → open a Context profile → Context about you and Context about your company.

This is factual material Extrovert can use in comments and DMs. Keep it detailed and specific rather than filling it with marketing lines. Works best if formatted as paragraphs separated by double line breaks for better readability.

Context about your company: explain what it does, who it serves, the problem it solves, what makes it different, real results, and recent milestones.

Context about you: include your name and role, background, experience, strong beliefs, and a few personal details that make you relatable.

Where: Settings → Context library → open a Context profile → Comment Insights library.

Insights are ideas, observations, lessons, and points of view Extrovert can use when they fit the post. Each Insight should hold one clear thought and show real expertise.

More good Insights give Extrovert more useful angles to choose from. Add as many distinct, genuine Insights as your experience and source material support. Do not add generic, repeated, or invented points just to fill the library.
​
Good insights are unique to you - they demonstrate expertise, share contrarian views, or reveal lessons from experience. They're specific enough to be credible, not generic statements anyone could make.
​
You can use your company expertise as examples, but it's better if they are framed as personal opinions/talking points. Good sources for insights are your existing posts, content pillars, expert articles, webinar transcripts, etc.

Where: Settings → Context library → open a Context profile → DM Playbook.
​

The DM Playbook is material Extrovert can use in direct messages: message templates, value propositions, objection handling, product details, resources, booking links, pricing and so on. Add each useful item separately.

For a template, say when to use it and whether Extrovert should follow it closely or adapt it to the conversation. How the DM should sound belongs in DM Style instructions, not here.

To see how these DMs are drafted and sent, read Suggesting relevant DMs to prospects.

Conversation starter templates if you have them

Follow-up templates if you have them

Value and pitch

Objection handling

Resources and links

Company updates

Where: Settings → Style library → open a Style profile → Comment Style instructions.

These instructions describe how your comments should sound. Cover tone, length, sentence structure, punctuation, emoji use, language rules, phrases you use, phrases you avoid, any other signature patterns in how you write, and so on. Also include whether you want to mention the post author by name (if your comment draft contains their name, they will be automatically tagged when you post it).
​
Keep each rule clear and practical. Works best if you have separate, distinct, clear rules, formatted as bullet points or a list.

Where: Settings → Style library → open a Style profile → Comment Examples.

Use comments you have actually written as Comment Examples. AI can use your posts and other writing to suggest a Style, but it should not present generated text as your real comments. If AI suggests examples, review and approve them before they are saved.

Choose comments that clearly show how you write. Skip one-word replies, generic praise, repeated comments, and short replies that say little about your voice. If you do not have good examples, it is better to leave Comment Examples empty than add weak or misleading ones. You can add better examples later.

Check every example carefully because future drafts will follow its patterns. For useful comment patterns for different campaign goals, read Comment copy tips.

Turn on Learning mode to keep improving automatically. It saves comments that you edit and approve as new examples, so your Style gets better over time.

Where: Settings → Style library → open a Style profile → DM Style instructions.

These instructions describe how your direct messages should sound. Cover tone, how quickly you get to the point, length, structure, anything you avoid.
​
Cover how direct you want to be in presenting your offer, how you open cold conversations, how you do follow-ups if they never responded, and how you continue existing conversations.
​
Good DM style instructions capture how you actually message people privately, which is often different from how you write comments publicly. Works best if you have separate, distinct, clear rules, formatted as bullet points or a list.

You do not have to fill these sections from a blank page. Generate with AI can use your website, LinkedIn profile, comments, posts, sales documents, and past messages to prepare a first draft.

Give AI enough source material to build a useful, detailed draft. Keep the strong and distinct items. Remove anything generic, repeated, unsupported, or unlike you. Review the result before saving it.

You can use different profiles for different audiences, products, and goals. For example, one campaign may need a formal enterprise voice while another needs short, casual founder comments.

Open the campaign, go to Context and Style, choose the profiles it should use, and save. Future drafts in that campaign will use those profiles. Editing a profile updates every campaign that uses it.

By default, a comment follows the language of the post. Comment Style instructions can override that behavior.

If comments use the wrong language or mix languages, check the Comment Style instructions for a rule that sets or mixes languages. Remove or rewrite that rule, then save the Style.
​

Check whether your Context about you and your company is accurate and detailed enough. If it is missing or incomplete, build it from your LinkedIn profile, company website, and other useful materials.

Then review your Comment Examples, since they have the biggest effect on Style, and turn on Learning mode. Add Comment Style instructions and Insights as you refine the setup. When you start using DMs, add DM Style instructions and a DM Playbook.

You can update any of these settings at any time. New drafts will use the latest version. To adjust one draft after it is generated, use the Improve draft feature.