Every comment and DM Extrovert drafts is written with a voice. Without one filled in, drafts read generic. This article covers what to write in each field of a voice, and what to leave out.

For how voices work as a whole - the library, how many you can have, duplicating and deleting, and which campaign uses which - see How voices work.

To open the one you want to edit: Settings → Voice library, then click it. Or from a campaign, Campaign → Voice.

Keep each part doing its own job. Facts about you and the company go in Background. Opinions and angles for comments go in Talking points. Sales material goes in Selling points and DM templates. Rules about how the writing should sound go in the tone fields. Mixing them is the most common reason drafts feel off.

Where: open a voice → Background. Two fields, up to 2,500 characters each.

Both are optional and both make every draft better. This is the fastest single improvement you can make to a new voice.

About you: your role, what you are known for, your background and experience, the beliefs you hold strongly, and a few personal details that make you relatable. Include anything you might naturally mention in a comment or a DM.

About your company: what it does, who it serves, the problem it solves, what makes it different, real results, and recent milestones.

Write in paragraphs separated by blank lines. Keep it factual and specific rather than filling it with marketing lines.

Where: open a voice → Comments → Comment tone instructions. Up to 2,000 characters.

Describe how your comments should sound: tone, preferred length, sentence structure, punctuation, emoji use, language rules, phrases you use, phrases you avoid, and any other signature pattern in how you write. Also say whether you want to mention the post author by name - if the draft contains their name, they are tagged automatically when you post it.

Works best as separate, clear rules in a list, one rule per line.

Where: open a voice → Comments → Approved examples. Up to 20 per voice, 1,250 characters each.

These are real comments you would send. The AI mimics them, so they matter more than any other single setting.

Include:

Exclude:

If you don't have good examples yet, leave this empty rather than adding weak ones. Every future draft follows the patterns it finds here, so a bad example does real damage. You can add better ones later.

Auto-learn is a switch at the top of the same section, on by default. While it's on, every comment you edit and approve in the feed is saved here automatically, so the voice keeps improving without you doing anything. Turn it off if you only want examples you added yourself.

For comment patterns that work for different campaign goals, see Comment copy tips.

Where: open a voice → Comments → Talking points. Up to 40 per voice, 750 characters each.

Ideas, facts, and points of view the AI can weave into a comment when they fit the post. Each one should hold a single clear thought and show real expertise. Three to five good ones already change how the drafts read.

Include:

Exclude:

Good sources: your own posts, content pillars, articles you wrote, webinar or podcast transcripts. Frame company expertise as your personal opinion rather than a product claim.

Where: open a voice → DMs → DM tone instructions. Up to 2,000 characters.

How your direct messages should sound: tone, how quickly you get to the point, how direct or salesy to be, length, punctuation, emoji use.

Cover how you open a cold conversation, how you follow up when someone never replied, and how you continue an existing thread. Good DM tone instructions capture how you actually message people privately, which is usually not how you write in public. Works best as a list of separate rules.

Where: open a voice → DMs → DM templates. Up to 40 per voice.

Example messages the AI can pick from and adapt for a matching prospect. It decides which one fits and how far to adapt it, so each template has three fields. All three are required - a template won't save with any of them empty.

Worth having: a first message to a new connection, different openers for warm and cold situations, a second message when there was no reply, a final follow-up, and a restarter for a conversation that went cold.

Keep the "how it should sound" rules out of the template itself. That belongs in DM tone.

Write anything you want the AI to fill in as a placeholder in square brackets, in plain words: [their name], [the point they made in their post], [the result we got for a similar customer]. There's no fixed list of variables and nothing to memorise - the AI reads the brackets and replaces them.

It can only fill in what it actually knows. For each prospect it sees:

Plus everything in this voice: your background, your DM tone, your selling points.

So [their name] is always safe. Something like [their industry] or [their company size] is not a field Extrovert stores - the AI can only infer it from their headline, description, or posts, and if none of those say it, you'll get a vague sentence or a guess. Build your templates around the name, the headline, and whatever is genuinely in their recent posts.

Where: open a voice → DMs → Selling points. Up to 40 per voice, 750 characters each.

Facts the AI can use in a DM when they're relevant. Add each one separately rather than in one block.

Include:

Three to five concrete facts already make DM drafts noticeably sharper. A vague selling point produces a vague DM.

To see how these DMs get triggered, reviewed, and sent, read Suggesting relevant DMs to prospects.

You don't have to fill any of this from a blank page. Every tab has a Set up with AI card offering three routes: your own AI over MCP, the Extrovert assistant in the side panel, or Copy prompt for your AI, which puts a ready prompt on your clipboard already filled with whatever that section currently holds.

Give it real source material - your website, profile, posts, past comments, sales documents - and then cut anything generic, repeated, unsupported, or unlike you before you save it. The include and exclude lists above are the bar to hold it to.

DM templates and selling points are the one place to be strict about this. They should come from messages you have actually sent and sales material you actually use. An AI writing them from nothing invents your pricing, your results, and your links. If you don't have that material to hand, leave those two sections empty until you do.

By default a comment follows the language of the post. Comment tone instructions override that.

If comments come out in the wrong language or mix two, open Comments → Comment tone instructions and look for a rule that sets or mixes languages. Remove or rewrite it and save.

Fill Background first, from your LinkedIn profile and company website. It feeds both channels.

Then add Comment tone and three or four approved examples, and leave Auto-learn on. That's usually enough to stop drafts reading generic. Add talking points as you go.

When you start using DMs, add DM tone, a few templates, and the selling points you actually use.

Three is the number that matters for the collections: with one or two approved examples or DM templates the AI has too little to pattern-match against, and the Voice library keeps asking for more.

You can change any of this at any time and new drafts use the latest version. To fix one draft after it's been generated, use Improve draft.