Your current customers are your best source of growth. Regular LinkedIn engagement helps you notice potential issues early, spot expansion opportunities, and build stronger relationships.
Expected results
Earlier warning on renewal risks
Natural upsell conversations
Stronger customer relationships
Higher retention rates
More referral opportunities
The workflow
1. Build your customer list
Create a list in Extrovert with:
Key stakeholders you work with
Project champions
Daily users who use your product
New team members in relevant roles
☝️ Pro tip: Pay special attention to new hires in decision-making roles - they often review existing vendors
2. Plan your touchpoints
Balance is key here:
Key stakeholders: bi-weekly/monthly engagement
Regular users: monthly/bi-monthly is fine
New team members: more frequent at first
☝️ Pro tip: Less is more here - you're playing the long game
3. Daily engagement
Check your customer feed for 15 minutes:
Use these filters:
Last comment time to track touchpoints
Prospect list to focus on customers
Post type to find relevant discussions
☝️ Pro tip: Turn on delayed posting (Campaign → Settings → Delay between comments) to space out your comments naturally.
☝️ Pro tip: Use AI topic monitoring (Campaign → Settings → Topics monitoring) to highlight posts that match your area of expertise
4. Spot opportunities and risks
Pay attention to these patterns:
Expansion signals:
Growing team
New office/location
New project announcements
Questions about advanced features
Positive results posts
Risk signals:
Key champion leaving
Restructuring
Pivots
Questions about alternatives
Reduced posting activity
5. Adjust engagement as needed
Based on what you see:
Move expansion opportunities to opportunity nurturing
Shift at-risk accounts to reactivation workflow
Keep healthy accounts in regular nurture
Add new stakeholders as they appear
Make it work with customer success and sales
Use positive engagement from customers as a trigger to ask for referrals
Flag potential issues early, share them with CS
Celebrate customer wins publicly
Use post topics in QBRs
Combine with content strategy
Your engagement works better with content:
LinkedIn shows your posts to customers who like your comments
It's a perfect way to target your content to your prospects
Regular engagement prevents you from fading from their feed
They see your product evolution
Regular engagement + helpful content = stronger relationships