We all have them - prospects who were excited, then suddenly stopped responding. Instead of pushing with more follow-ups, try re-engaging through thoughtful LinkedIn comments. This helps you stay visible without being pushy.
Expected results
Bring back 20-25% of stalled opportunities
Create natural conversation starters
Get back on their radar without cold outreach
Build longer-term relationships
Stay informed about prospect's priorities
The workflow
1. Collect your ghosted prospects
Start with opportunities that went quiet:
No response to your last 2-3 follow-ups
Meeting no-shows
Deals stuck in pipeline
Create a new list in Extrovert and add these prospects plus other stakeholders from their companies. Don't limit yourself to just your direct contacts - their teams will see your engagement.
2. Set engagement frequency
Pick your approach:
Light engagement (monthly touchpoints)
More active (weekly or bi-weekly) for high-value deals
The key is being helpful and visible without appearing desperate.
3. Start engaging
This is your daily workflow:
Use these filters to stay organized:
Last comment time to track touchpoints
Prospect list to focus on ghosted deals
Post type to find relevant content
🔗 Full guide on using filters
☝️ Pro tip: Turn on delayed posting (Campaign → Settings → Delay between comments) to space out your comments naturally.
☝️ Pro tip: Use AI topic monitoring (Campaign → Settings → Topics monitoring) to highlight posts that match your area of expertise
4. Watch for comeback signals
Look for signs they're ready to talk:
Engaging with your comments
Visiting your profile
Relevant company news
Changes in their role
When you spot these signals, you can:
Reference their posts or your comments in a new email
Reach out after they engage with you
Share relevant content that helps them
5. Move prospects between stages
When prospects re-engage:
Move active deals to opportunity nurturing
Keep long-term prospects in light nurture
Remove prospects who clearly moved on
Combine with content strategy
Your comments work better with your own posts:
LinkedIn shows your posts to prospects who like your comments.
It's a perfect way to target your content to your prospects
Constant commenting makes it more likely that your posts will not fade out from your prospects' feeds
Some prospects may reach out themselves
Comments help you be top of mind, posts help you explain your narrative, and DMs are a final push. That way DMs + Comments + Posts amplify each other