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Use cases and expected results

Main Extrovert strategies and what they can bring

Oleg Sobolev avatar
Written by Oleg Sobolev
Updated over 2 weeks ago

Comment on LinkedIn posts to warm up prospects before outreach, nurture your pipeline, get discovered by your audience, or build a support network. Here are the 4 main strategies.

Strategic commenting framework

Pick your strategy based on your goal:

Prospecting

Pipeline + customer nurturing

Visibility

Mutual support

Goal

Warm up your prospects

Build specific relationships

Get discovered

Build friendly creators circle

Who

Cold prospects

Current pipeline

Big influencers

Friendly creators

Focus

Become a familiar face

Make a touchpoint

Impress the audience

Support the creator

Style

Light and friendly

Light and friendly

Expert insights, contradiction (must stand out)

Helping creator with their goal

When

Before outreach (1-2x per week)

Regular schedule (weekly-monthly)

When post topic matches yours

Regular schedule (daily-weekly)

Outcome

Higher response rates

Better win rates and less ghosting

New followers and profile views

More comments on your posts

Key use cases

1. Prospecting

Turn cold prospects into warm conversations. Comment on their posts before sending connection requests or messages. They'll be much more likely to respond.

Expected results:

  • 50%+ reply rates on outreach sequences (vs 5-10% industry average)

  • ~20% of prospects start conversations themselves (before your first DM)

  • 70% connection request acceptance rates (vs 30%-50% industry average)

  • More meaningful first conversations

☝️ Pro tip: Use the "reach prospects who don't post" feature to stay visible to prospects who rarely post but actively read LinkedIn.

☝️ Pro tip: Push warmed up prospects to your sequencer automatically using webhooks.

2. Pipeline + Customer nurturing

Stay visible to active deals, dormant prospects, and customers. Regular comments keep relationships warm without being pushy.

Expected results:

  • Keep momentum during long sales cycles

  • Bring back 20-25% of stalled opportunities

  • Earlier warning on renewal risks

  • More partner-sourced deals

  • Natural upsell conversations

Who you can nurture:

  • Active opportunities in your pipeline

  • Ghosted prospects who went quiet

  • "Not now" prospects waiting for better timing

  • Current customers (retention and expansion)

  • Channel partners and integrators

☝️ Pro tip: If prospects don't post themselves, surround them with your presence by commenting on posts from people they read and follow.

☝️ Pro tip: Sync these lists from your CRM automatically using our API.

3. Visibility

Get discovered by your target audience. Comment on big influencers' posts to appear in their followers' feeds.

Expected results:

  • 10,000+ weekly profile appearances

  • Regular engagement from target audience

  • Higher visibility in your space

  • New followers and inbound interest

☝️ Pro tip: Use AI topic monitoring to automatically find posts that match your expertise areas.

4. Mutual support

Build a circle of friendly creators who support each other's posts. You comment on theirs, they comment on yours.

Expected results:

  • More comments and likes on your posts

  • Better LinkedIn algorithm performance

  • Stronger creator relationships

  • Increased content reach

☝️ Pro tip: Start by consistently supporting creators who already comment on your posts. Reciprocal engagement builds naturally over time.

Keys to success

  • Consistency matters. Block 15-30 minutes daily to review and respond to posts. Regular small blocks work better than occasional long sessions.

  • Quality over quantity. Focus on meaningful interactions that add value. One thoughtful comment beats ten generic ones.

  • Start small. Begin with 1-2 key use cases and expand once you're comfortable with the workflow.

  • Onboard your team. Start with power users to validate the process before rolling out team-wide. Let them set best practices.

  • Make it part of your process. Integrate LinkedIn engagement into your existing sales workflow. This works best when combined with your content strategy and outreach process.

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