Comment on LinkedIn posts to warm up prospects before outreach, nurture your pipeline, get discovered by your audience, join relevant discussions, or build a support network. Here are the 5 main strategies.
Strategic commenting framework
Pick your strategy based on your goal:
Prospecting | Pipeline + customer nurturing | Visibility through thought leaders | Joining relevant discussions | Mutual support | |
Goal | Warm up your prospects | Build specific relationships | Grow audience | Targeted profile views | Build friendly creators circle |
Who | Cold prospects | Current pipeline | Thought leaders | Anyone who posts about your topic | Friendly creators |
Focus | Become a familiar face | Make a touchpoint | Impress the audience | Showcase expertise | Support the creator |
Style | Light and friendly | Light and friendly | Expert insights, contradiction (must stand out) | Expert insights, adding value | Helping creator with their goal |
When | Before outreach (1-2x per week) | Regular schedule (weekly-monthly) | When post topic matches yours | When post topic matches yours | Regular schedule (daily-weekly) |
Outcome | Higher response rates | Better win rates and less ghosting | New followers and profile views | Profile views from your ICP | More comments on your posts |
Key use cases
1. Prospecting
Turn cold prospects into warm conversations. Comment on their posts before sending connection requests or messages. They'll be much more likely to respond.
Expected results:
50%+ reply rates on outreach sequences (vs 5-10% industry average)
~20% of prospects start conversations themselves (before your first DM)
70% connection request acceptance rates (vs 30%-50% industry average)
More meaningful first conversations
☝️ Pro tip: Enable Indirect engagement in Feed settings to stay visible to prospects who rarely post but actively read LinkedIn.
☝️ Pro tip: Push warmed up prospects to your sequencer automatically using webhooks.
2. Pipeline + Customer nurturing
Stay visible to active deals, dormant prospects, and customers. Regular comments keep relationships warm without being pushy.
Expected results:
Keep momentum during long sales cycles
Bring back 20-25% of stalled opportunities
Earlier warning on renewal risks
More partner-sourced deals
Natural upsell conversations
Who you can nurture:
Active opportunities in your pipeline
Ghosted prospects who went quiet
"Not now" prospects waiting for better timing
Current customers (retention and expansion)
Channel partners and integrators
☝️ Pro tip: If prospects don't post themselves, enable Indirect engagement in Feed settings to surround them with your presence by commenting on posts from people they read and follow.
☝️ Pro tip: Sync these lists from your CRM automatically using our API.
3. Visibility through thought leaders
Get discovered by your target audience. Comment on thought leaders' posts to appear in their followers' feeds.
Expected results:
10,000+ weekly profile appearances
Regular engagement from target audience
Higher visibility in your space
New followers and inbound interest
☝️ Pro tip: Use AI topic filtering in Feed settings to show only posts matching your expertise topics from influencers' content.
4. Joining relevant discussions
Use Topics campaigns to monitor specific topics across all of LinkedIn and join conversations where you can showcase your expertise. Get discovered by your ideal customer profile (ICP) when they're discussing topics you know well.
Expected results:
Targeted profile views from your ICP
Establish thought leadership in your niche
Quality connections from relevant prospects
Higher engagement on your own content
☝️ Pro tip: Create a Topics campaign to automatically surface discussions matching your expertise areas from across LinkedIn, not just from your prospect lists.
☝️ Pro tip: Use multiple topic keywords to cast a wider net and catch all relevant conversations in your industry.
5. Mutual support
Build a circle of friendly creators who support each other's posts. You comment on theirs, they comment on yours.
Expected results:
More comments and likes on your posts
Better LinkedIn algorithm performance
Stronger creator relationships
Increased content reach
☝️ Pro tip: Start by consistently supporting creators who already comment on your posts. Reciprocal engagement builds naturally over time.
Keys to success
Consistency matters. Block 15-30 minutes daily to review and respond to posts. Regular small blocks work better than occasional long sessions.
Quality over quantity. Focus on meaningful interactions that add value. One thoughtful comment beats ten generic ones.
Start small. Begin with 1-2 key use cases and expand once you're comfortable with the workflow.
Onboard your team. Start with power users to validate the process before rolling out team-wide. Let them set best practices.
Make it part of your process. Integrate LinkedIn engagement into your existing sales workflow. This works best when combined with your content strategy and outreach process.