Extrovert helps sales teams stay visible and build relationships with prospects through AI-powered LinkedIn engagement. This guide covers main use cases and what results you can expect.
Key use cases
1. Warming up cold prospects
Engage with prospects' content before reaching out. When prospects see your thoughtful comments, they're much more likely to respond to your connection request and messages.
Expected results:
40% reply rates on outreach sequences (vs 5-10% industry average)
~20% of prospects start conversations themselves (before your first DM)
70% connection request acceptance rates (vs 30%-50% industry average)
More meaningful first conversations
2. Nurturing active opportunities
Stay visible during long sales cycles. Regular touchpoints keep you on prospects' radar without being pushy, especially when combined with your content strategy.
Expected results:
Keep momentum during long month cycles
Get seen by multiple stakeholders
Stay relevant between meetings
Create natural follow-up reasons
3. Reactivating ghosted prospects
Re-engage prospects who went quiet by thoughtfully commenting on their posts. This creates natural conversation starters and reminds them of your value without direct outreach.
Expected results:
Bring back 20-25% of stalled opportunities
Create natural reasons to restart conversations
Build stronger long-term relationships
Stay on their radar without being pushy
4. Staying in touch with "not now" prospects
Keep nurturing prospects who aren't ready to buy. Light engagement keeps you top of mind until timing is right.
Expected results:
First call when needs change
Higher conversion on follow-ups
Natural conversation starters for follow-ups
Keeping track of their changes
5. Keeping close to current customers
Stay connected with customers to spot expansion opportunities and prevent churn. Regular engagement helps you notice potential issues early.
Expected results:
Earlier warning on renewal risks
Natural upsell conversations
Stronger customer relationships
Higher retention rates
More referral opportunities
6. Building relationships with channel partners
Maintain active relationships with partners through consistent engagement. Help them stay informed about your solutions.
Expected results:
More partner-sourced deals
Stronger partner relationships
Higher partner retention rates
7. Commenting on creators' posts to increase visibility
Get your profile in front of target audiences by engaging with industry voices. Strategic commenting helps you appear in prospects' feeds and builds your authority.
Expected results:
10,000+ weekly profile appearances
Regular engagement from target audience
Higher visibility in your space
Keys to success
Consistency matters. Block 15-30 minutes daily to review and respond to posts. Regular small blocks work better than occasional long sessions.
Quality over quantity. Focus on meaningful interactions that add value. One thoughtful comment beats ten generic ones.
Start small. Begin with 1-2 key use cases and expand once you're comfortable with the workflow.
Onboard your team. Start with power users to validate the process before rolling out team-wide. Let them set best practices.
Make it part of your process. Integrate LinkedIn engagement into your existing sales workflow. This works best when combined with your content strategy and outreach process.