Extrovert used to ask you to keep score. How many times you had commented on someone, whether it was time to connect, who you had messaged and who never replied. All of that is now a setting.
You set a campaign up once, and after that you have one job each day: look at what Extrovert put in front of you and approve or skip it.
The ground rules
You approve everything, unless you hand comments over on purpose. Every DM is yours to review and send, with no exception anywhere in the product. Comments work the same way by default. If you want a particular campaign to publish its comments without review, you can switch it to Auto, and that is a deliberate choice you make per campaign.
Nothing runs until you turn it on. A new campaign starts with warm-up, connection requests, DMs and automatic comments all switched off. Setting them up is the work.
One feed for everything. Your campaigns pool into Main Feed, so you work one queue instead of opening campaigns one by one.
The order is decided for you. Each campaign has a sorting strategy matching its goal, so the post at the top is the one worth doing next.
What your day looks like
Fifteen to thirty minutes, in this order.
Open Post feed. It lands on Main Feed with every campaign mixed together. Work down the queue: approve, edit, or skip. Stop when you hit your daily target, or carry on if you feel like it.
Open DMs and go to the Recommended tab. These are the conversations that are due. Read the draft, adjust it, send it.
That is the whole routine.
Two things to know. Campaigns set to Auto are not in Main Feed at all, because they have nothing waiting for your approval. And Recommended shows one campaign at a time, so if you run several you switch between them. The daily email you get covers every campaign at once, so working from that email is the easiest way not to miss anything.
What happens without you
Once a campaign is set up, none of this needs your attention:
Checking whether your prospects posted. Every prospect is re-checked about once a day.
Counting how many times you have commented on someone, and easing off or stopping once that is enough.
Noticing that a prospect is warmed up. Several conditions are watched at once, including a prospect who never posts and one who is simply taking too long.
Sending the connection request. It goes out on its own once the prospect is ready, without a note attached.
Noticing that a connection was accepted, and starting the conversation after the wait you set.
Remembering when the next follow-up is due, which number it is, and when to stop chasing.
Spotting that a prospect posted something worth opening with. If you switched that on, their follow-up moves up on its own.
Writing and publishing the comments themselves, but only in a campaign you switched to Auto. Those go out inside a daily number and a time window you choose, and you see them afterwards in Posted.
If a prospect replies, the follow-up sequence resets by itself and starts counting again from their message. You never restart anything by hand.
What still needs you
Approving each comment, in every campaign you have left on Manual. A campaign switched to Auto stops asking.
Sending every message. DMs are never sent for you, whatever a campaign is set to.
Deciding who belongs in which campaign. That judgement is the part no setting can make for you.
Choosing the numbers once: how many comments before outreach, how long between touches, how many follow-ups.
Reading replies. A conversation with an unread message stays out of Recommended until you have read it.
Before you switch a campaign to Auto
Automatic comments publish in your name, on other people's posts, with nobody reading them first. Whether that is a good idea depends entirely on how well your voice is filled in and how much you have been editing its drafts.
A reasonable way in: automate one campaign where a clumsy comment would cost you little, watch what it posts for a week, and decide from there. Keep review on for campaigns holding live deals or customers. You can switch back at any time, and auto comments covers the rest.
Running more than one campaign
Most people end up with two or three, and that is the point. One campaign per goal, each with its own settings.
Keep them as separate campaigns rather than separate lists inside one. Pace, sorting and follow-up cadence are all campaign settings, so two groups that need different rhythms need two campaigns. Lists are for organising people, not for changing how Extrovert treats them.
When several campaigns feed one queue, decide how much room each gets with Campaign priority in Main Feed: High for the accounts you are chasing this quarter, Normal for visibility work, Low for a long nurture list ticking over in the background. Nothing is switched off by Low, it just comes up less often.
Moving someone to a different campaign
Relationships change. A prospect becomes a customer. A thought leader starts commenting on your posts and becomes a peer.
Move the person to the campaign that matches the new relationship. They pick up that campaign's pace, sorting and cadence straight away, and there is nothing to clean up behind them.
Setting a campaign up
Which settings matter depends on what the campaign is for. The guide for your goal walks through it:
Warm outreach, for prospects you want to talk to
Pipeline and customer nurturing, for people you already know
Getting visible through thought leaders, for reaching an audience
Building a creator support network, for supporting peers
For what each individual setting does, see commenting settings and outreach settings. If you want to know why a particular post is in front of you, or why one you expected is missing, see how Extrovert decides which posts you see.