What counts as inactive
This cleanup finds prospects with no posts in the last 30 days, based on the activity Extrovert has collected. Prospects whose activity has not been checked are not treated as confirmed inactive. They may still read and engage with other people's posts.
☝️ Pro tip: Before deleting inactive prospects, consider using the reach prospects who don't post feature to stay visible to them through indirect engagement.
Where to delete inactive prospects
You can delete inactive prospects from three places in Extrovert:
Prospects page
Go to Prospects and click Delete inactive prospects in the top-right menu. Choose which campaigns to clean up in the confirmation dialog.
Campaigns page
Go to Campaigns, click the three dots next to any campaign, and select Delete inactive prospects. This removes inactive prospects from the selected campaign only.
Within prospect lists
Inside any campaign, go to the Audience tab, click the three dots next to a prospect list, and select Delete inactive prospects. This removes inactive prospects from that specific list only.
How deletion works
When you click delete inactive prospects:
Extrovert counts inactive prospects: It uses the posting activity already collected for the selected campaigns or lists
You see the count: A dialog shows how many prospects will be deleted
Choose campaigns: Select which campaigns to clean up (if deleting from the main Prospects page)
⚠️ Warning: This action cannot be undone. Deleted prospects must be re-imported if you want to track them again, and a re-imported prospect takes a place in your prospect limit again.
Shared campaigns and team considerations
When deleting inactive prospects from shared campaigns:
The deletion affects all team members who have access to that campaign
Extrovert warns you if shared prospects will be deleted
Consider coordinating with your team before bulk deletions
Avoid adding inactive prospects in the first place
When you add prospects, turn on Remove prospects who haven't posted in the last 30 days. Extrovert checks their posts after import and removes confirmed non-posters. This is a one-time check, not ongoing cleanup. See how can I import only active prospects?
Alternatives to deletion
Instead of deleting inactive prospects, you can:
Use the lurkers feature
Turn on Comment on posts they are likely to see on the campaign's Commenting tab. This helps you stay visible to prospects who don't post by commenting on posts they follow.
Move to a separate list
Create a "Low activity" prospect list and move inactive prospects there. This keeps them in your system while focusing your main lists on active posters. They still count against your prospect limit.
When to delete inactive prospects
Delete inactive prospects when:
Your team is close to its prospect limit. The limit is shared by the whole team, and deleting frees room at once. Stopping a campaign does not.
You want to focus only on active professionals
Keep inactive prospects when:
They're high-value targets worth long-term nurturing
You use the lurkers feature to reach them indirectly