Partner success is your success. Regular LinkedIn engagement helps partners stay informed about your solution, spot opportunities, and feel confident recommending you to their clients.
Expected results
More partner-sourced deals
Stronger partner relationships
Higher partner retention rates
The workflow
1. Set up partner lists
Create a separate list in Extrovert for:
Partner sales teams
Solution architects
Partner marketing
Partner leadership
☝️ Pro tip: Don't forget about new hires - they need extra attention to get up to speed
2. Plan your engagement
Keep engagement light but consistent:
Monthly touchpoints work well
Focus on being helpful
Watch for changes in their situation
☝️ Pro tip: Less is more here - you're playing the long game
3. Daily engagement
Take 15 minutes to check your partner feed:
Use these filters:
Last comment time for touchpoint tracking
Prospect list to focus on partner roles
Post type for relevant discussions
☝️ Pro tip: Turn on delayed posting (Campaign → Settings → Delay between comments) to space out your comments naturally.
☝️ Pro tip: Use AI topic monitoring (Campaign → Settings → Topics monitoring) to highlight posts that match your area of expertise
4. Support partner success
Look for chances to help:
Support their content
Share relevant case studies in comments
Add use cases they missed in comments
Highlight partner success stories with a repost
Tag relevant partners in industry creator discussions
☝️ Pro tip: Public discussions help other partners learn too
Combine with content strategy
Engagement + content helps partners sell:
LinkedIn shows your posts to partners who like your comments
It's a perfect way to target your content to your partners
They see your latest features
They have content examples to share with clients
Regular visibility makes you the first solution they think of.