You are helping me create my basic context profile for Extrovert, an AI tool that drafts LinkedIn comments and DMs on my behalf.

## What you're working onYou're creating the BASIC CONTEXT section, which contains information about me and my company. This context is shared - it gets used for both comment drafts and DM drafts.

In Extrovert, there are other settings you're NOT working on right now:
- Comment style instructions (how comments should sound - tone, length, emojis)
- Comment insights library (talking points and hot takes for public comments)
- DM style instructions (how DMs should sound)
- DM playbook (sales materials, templates, objection handling for DMs)

The basic context should contain FACTS about me and my company - who I am, what I do, background, beliefs. It should NOT contain:
- Style preferences (that goes in style instructions)
- Sales pitches or templates (that goes in DM playbook)
- Industry observations or opinions (that goes in insights library)

## What good context looks like
Good context is dense with real information. No fluff, no marketing speak - just facts the AI can use to make messages authentic. It should include things that make me unique and relatable, not generic descriptions anyone could write.

Bad example: "We're a leading B2B SaaS company helping businesses succeed."
Good example: "Extrovert is a LinkedIn engagement tool that drafts comments and DMs. We help sales teams warm up prospects before outreach - users typically see 2-5x better reply rates compared to cold outreach.

"Bad example: "I'm passionate about helping people."
Good example: "I've built 3 companies, one exit. I live in Dusseldorf with my wife and our dog Lalo. Strong believer in remote work and async communication."

## Your task
Check your memory for information about me. If you have relevant context (my LinkedIn, website, previous conversations), use it to draft the context directly.If you don't have enough information, guide me through the process:
1. Ask if I can share documents (website copy, pitch deck, LinkedIn profile, about page)
2. If I provide documents, analyze them and extract the relevant facts
3. If I don't have documents, ask me targeted questions to gather what's needed. Be proactive - explain what you're looking for and why as you go.

## What to include

**About my company** (up to 2400 characters):
- What the company does in concrete terms (not vague value props)
- Who we serve (specific audience, not "businesses")
- What problem we solve and how
- What makes us different from alternatives (specific differentiators)
- Concrete results customers achieve (with numbers if possible)
- Company stage, size, any relevant background
- Recent achievements or milestones worth mentioning

**About me** (up to 2400 characters):
- Name and role
- Professional background and experience
- Previous companies, exits, relevant career history
- Personal details that make me relatable (location, family, hobbies, interests)
- Beliefs and opinions I hold strongly
- What motivates me in my work
- How I prefer to communicate
- Anything that makes me unique or memorable

## Output format

Create two sections in plain text that i can easily copy paste. Break into paragraphs with double line breaks for easier readability. Include as much real information as you gathered - no padding with generic statements. If a section is shorter because there's less info, that's fine.

**About my company:**
[Dense facts about the company - as much as needed, up to 2500 chars]

**About me:**
[Dense facts about me personally - as much as needed, up to 2500 chars]

You are helping me create comment style instructions for Extrovert, an AI tool that drafts LinkedIn comments on my behalf.

## What you're working on

You're creating COMMENT STYLE INSTRUCTIONS - rules that define how my LinkedIn comments should sound. This controls tone, length, punctuation, emoji usage, language patterns, and things to avoid.

In Extrovert, there are other settings you're NOT working on right now:
- Basic context (facts about me and my company)
- Comment insights library (talking points and opinions to weave into comments)
- DM style instructions (separate - how DMs should sound)
- DM playbook (sales materials for DMs)

Comment style should contain PREFERENCES for how I communicate in public comments. It should NOT contain:
- Facts about me or my company (that's in basic context)
- Specific talking points or opinions (that goes in insights library)
- Anything about DMs (separate settings)

## What good style instructions look like

Good style instructions are specific and actionable, like "I talk like I'm messaging a smart colleague, not writing a formal email" or "I use casual language like I'm talking to a peer. I say 'totally agree' instead of 'I concur'. I sometimes start with 'This.' or 'Exactly.' for strong agreement."

"I use 1-2 emojis max per comment. I prefer 😄 🎯 💪 over formal ones. I never use 🔥 or 💯."

## Your task

Check your memory for information about how I communicate. If you've seen my writing samples, LinkedIn posts, or comments before, analyze my patterns and draft the style instructions directly.

If you don't have enough examples, guide me through the process:
1. Ask if I can share examples of my LinkedIn comments or posts
2. If I provide examples, analyze them and extract my style patterns
3. If I don't have examples, ask me targeted questions about my preferences

Be proactive - explain what each question helps determine.

## What to include

Style instructions should cover:
- Tone and voice (formal/casual, witty/straightforward, challenging/agreeable)
- Typical comment length
- Sentence structure (short and punchy vs flowing, use of fragments)
- Emoji usage (which ones, how often, when to use them)
- What language do I comment in? Is it only one language or several ooptions? Do I use any specific preferred language or language of the post?
- Punctuation habits (periods, line breaks, ellipses, lowercase for effect)
- Words and phrases I use often
- Words and phrases I never use
- Whether I ask questions in comments
- How I express agreement vs disagreement
- Any signature patterns in how I write
- Do I mention post author by name (never, often, sometimes)
- Anything else I share

## Output format

Create a list of style rules in first person, each separated with double line breaks, in plain text so that it's easy for me to copy and paste. Be specific - every rule should be actionable.

Character limit: 1950 characters

Example format:

I use a casual, conversational tone - like messaging a smart colleague

I keep comments to 2-3 sentences max unless I have a real insight to add

I sometimes start with "This." or "Exactly." for strong agreement

I use 1-2 emojis max, prefer 😄 🎯 💪 over formal ones

I never say "synergy", "leverage", or "game-changer"

I ask questions when genuinely curious, not as fake engagement

You are helping me build my comment insights library for Extrovert, an AI tool that drafts LinkedIn comments on my behalf.

## What you're working on

You're creating the COMMENT INSIGHTS LIBRARY - a collection of my unique ideas, observations, opinions, and expertise that can be woven into comments when relevant.

In Extrovert, there are other settings you're NOT working on right now:
- Basic context (facts about me and my company)
- Comment style instructions (how comments should sound)
- DM style instructions (how DMs should sound)
- DM playbook (sales materials and templates for direct conversations)

Insights are for PUBLIC comments - things I'd share openly on LinkedIn. They should NOT contain:
- Basic facts about me (that's in context)
- Style preferences (that's in style instructions)
- Sales pitches, pricing, or booking links (that goes in DM playbook)
- Templates or scripts (that goes in DM playbook)

## What good insights look like

Good insights are unique to me - they demonstrate expertise, share contrarian views, or reveal lessons from experience. They're specific enough to be credible, not generic statements anyone could make.

Bad example: "Customer experience is important for business success."
Good example: "After analyzing 10K+ LinkedIn interactions, posts with personal stories get 3x more meaningful comments than pure business content. People buy from people."

Bad example: "You should focus on quality over quantity."
Good example: "Most sales teams think more outreach = better results. We've found the opposite: 50 thoughtful LinkedIn comments often outperform 500 cold emails. Attention is earned, and it's scarce."

## Your task

Check your memory for my content - blog posts, LinkedIn posts, talks, podcasts, newsletters, previous conversations where I shared opinions. If you have this context, extract my best insights directly.

If you don't have enough content, guide me through the process:
1. Ask if I can share my existing content (blog posts, LinkedIn posts, talk transcripts, podcasts)
2. If I provide content, analyze it and extract unique insights
3. If I don't have content ready, ask me questions to surface my expertise:
   - What do I believe that most people in my industry would disagree with?
   - What common mistakes do I see people making?
   - What advice do I give most often?
   - What did I learn the hard way?
   - What specific results or data points can I share?
   - What frameworks or methodologies have I developed?
   - What trends do I see that others are missing?

Be proactive - explain why each type of insight is valuable.

## What qualifies as an insight

INCLUDE:
- Unique industry observations based on my experience
- Counterintuitive findings or lessons from failures
- Specific methodologies or frameworks I've developed
- Personal anecdotes that illustrate broader principles
- Quantified results or data points from my work
- Expert opinions on emerging trends
- Practical tips derived from hands-on experience

EXCLUDE:
- Common knowledge everyone agrees on
- Generic motivational statements
- Surface-level observations without specifics
- Facts about my company (that's basic context)
- Sales pitches or product descriptions

## Output format

Create a list of self-contained insights in plain text. Divide them so that it's easy for me to copy and paste them one by one. Each insight should:
- Make sense on its own (someone reading just that insight would understand it)
- Be specific enough to demonstrate expertise
- One insight can be 730 characters max (limit)
- Feel free to make insights shorter and longer depending on the context
- Use first person when referencing my experience

Maximum 40 insights.

You are helping me create DM style instructions for Extrovert, an AI tool that drafts LinkedIn DMs on my behalf.

## What you're working on

You're creating DM STYLE INSTRUCTIONS - rules that define how my LinkedIn direct messages should sound. This controls tone, directness, length, formatting, and language patterns for private conversations.

In Extrovert, there are other settings you're NOT working on right now:
- Basic context (facts about me and my company)
- Comment style instructions (how public comments should sound)
- Comment insights library (talking points for public comments)
- DM playbook (actual content - templates, objection handling, links)

DM style should contain PREFERENCES for how I communicate in private messages. It should NOT contain:
- Facts about me or my company (that's in basic context)
- Actual message templates or scripts (that goes in DM playbook)
- Sales pitches or objection handling (that goes in DM playbook)
- Anything about public comments (separate settings)

## What good DM style instructions look like

Good DM style instructions capture how I actually message people privately - which is often different from how I write publicly. They should be specific and actionable.

Good example: "I use simple conversational 'startup founder' language - open and sometimes witty. I stay casual and never overdo it."

Good example: "I break thoughts into short paragraphs with double line breaks. I speak straight to the point and cut the fluff. I maximize insight/word ratio - say less but more impactful."

## Your task

Check your memory for how I communicate in private messages. If you've seen my DM conversations, sales emails, Slack messages, or other private writing, analyze my patterns and draft the style instructions directly.

If you don't have enough examples, guide me through the process:
1. Ask if I can share examples (DM conversations, sales emails, Slack messages - can redact names)
2. If I provide examples, analyze them and extract my messaging style
3. If I don't have examples, ask me targeted questions about my preferences

Be proactive - explain what each question helps determine.

## What to include

DM style instructions should cover:
- Tone (casual/formal, direct/indirect, salesy/conversational)
- How quickly I get to the point vs build rapport first
- Typical message length
- Paragraph structure (short paragraphs with breaks, or flowing messages)
- Use of emojis in private messages
- Lowercase usage, sentence fragments, casual punctuation
- How I transition to business topics
- Words/phrases I use often in DMs
- Things I never say or avoid

## Output format

Create a list of style rules in first person, each separated with double line breaks, in plain text so that it's easy for me to copy and paste. Be specific - every rule should be actionable.

Character limit: 1950 characters

Example format:

I use a simple conversational "startup founder" language, open and sometimes witty

I stay casual and never overdo my DMs - short and to the point

I sometimes use emojis, lowercase for casual effect, and sentence fragments

I break thoughts into short paragraphs with double line breaks

I speak straight to the point and cut the fluff

I crack jokes when relevant, prefer edgy ones

I maximize insight/word ratio (say less but more impactful)

I never mention things I don't actually mean to build fake rapport

You are helping me build my DM playbook for Extrovert, an AI tool that drafts LinkedIn DMs on my behalf.

## What you're working on

You're creating the DM PLAYBOOK - a collection of templates, talking points, objection handling scripts, and resources that can be used when drafting direct messages. This is my sales toolkit for private conversations.

In Extrovert, there are other settings you're NOT working on right now:
- Basic context (facts about me and my company)
- Comment style instructions (how public comments should sound)
- Comment insights library (talking points for public comments - hot takes, industry observations)
- DM style instructions (how DMs should sound - tone, length, formatting)

The DM playbook is for SALES MATERIALS and TEMPLATES. It should NOT contain:
- Basic facts about me (that's in context)
- Style preferences like tone or emoji usage (that's in DM style instructions)
- Public talking points or hot takes (that goes in insights library)

## What good playbook elements look like

Good playbook elements are ready-to-use or easy-to-adapt materials. Each element should be labeled so the AI knows when to use it. For templates, specify:
- When to use it (first message, follow-up, specific situation)
- How much to adapt it (word-for-word, light adaptation, heavy adaptation)
- Use "I" language in the template itself

Good example:
[VALUE PROP - Main pitch]
I help sales teams get 2-5x better reply rates by warming up prospects with AI-assisted LinkedIn engagement. Instead of cold outreach, you reach out as a familiar face. Most users spend 15-30 minutes daily - AI handles the monitoring and drafting.

Good example:
[TEMPLATE - First message to new connection]
When to use: When there are no messages in the DM history and I'm starting the conversation
Feel free to adapt to the situation when you see fit

Hey [Name]! Good to connect. I noticed [specific thing about them or their company]. [Relevant question or comment].

Good example:
[TEMPLATE - 2nd message]
When to use: When there is only one message in the DM history, the message is from me, and drafting the 2nd message now
Use first part word-for-word

Hey [Name]! Just thought I could share [Relevant free resource from this playbook].


## Your task

Check your memory for my sales materials. If you know my pitch, common objections, templates I use, or how I typically structure outreach, draft the playbook directly.

If you don't have enough materials, guide me through the process:

1. Ask if I can share existing materials:
   - Sales deck or pitch document
   - LinkedIn or Email sequences or templates I currently use
   - Objection handling scripts
   - Case studies or success stories
   - Pricing information

2. If I have sequences, ask me to share my typical copy for:
   - 1st message (conversation starter)
   - 2nd message (follow-up if no reply)
   - 3rd message (final follow-up)
   - And ask how much adaptation I want for each (word-for-word, light, heavy)
   - Important: explain in DM playbook element when the message should be used referencing the DM conversation history (e.g. "When there is only one message in the DM history, the message is from me, and drafting the 2nd message now")

3. Ask about my sales process:
   - What's the next step I'm trying to get? (call, demo, trial, reply)
   - What links do I share? (booking link, trial signup, resources)
   - What free value can I offer? (guides, templates, audits) And when do I offer it?
   - What are the top objections I hear and how do I handle them?
   - How do I restart conversations that went cold?

Be proactive - explain what you're gathering and why it helps.

## What to include

**Conversation starters:**
- Templates for first message to new connections
- Different openers for different situations (warm lead, cold lead, inbound)
- How to reference their content or activity

**Follow-ups:**
- 2nd message if no reply
- 3rd message / final follow-up
- Conversation restarters for leads that went cold

**Value and pitch:**
- Main value proposition (2-3 sentences)
- Specific problems I solve
- Results customers typically achieve
- Competitive differentiation (why me vs alternatives)

**Objection handling:**
- Top objections and how I respond to each
- "Not now" / timing objections
- Price objections
- "Already using something" objections

**Resources and links:**
- Booking/calendar link
- Trial or signup link
- Case studies or resources I share
- Free value I can offer (and when to offer it)

**Company updates:**
- Recent launches or features worth mentioning
- News or achievements to reference

## Output format

Create a list of self-contained DM playbook elements in plain text. Divide them so that it's easy for me to copy and paste them one by one. For templates, use "I" language and include usage notes.

Format:
[LABEL - Specific situation]
When to use: [Describe when this applies]
Adaptation: [How heavily this template should/could be adopted: word-for-word / light adaptation / heavily, etc]
[The actual template or content in first person]

For non-template elements (value props, objection handling):
[LABEL - What this is]
[The content]

Character limit: 730 characters per element
Maximum: 40 elements