Intent Signals finds people who have a fresh reason to talk to you. A competitor's sales rep just connected with them, they commented on a post about the problem you solve, they started a new job, or their company is hiring, raised money or is in a merger or acquisition. That person is warmer than a name from a list.
A signals campaign watches one kind of signal. It checks each person against your filters, and the ones who pass go to the prospect list you choose, every day. You also see all of them, with the signal that found them, in Suggested prospects.
Where: the Intent Signals item in the left menu. It has two pages: Signals campaigns, where you set up tracking, and Suggested prospects, where the people it found are listed.
Finding people costs Extrovert Credits, charged per qualified lead. See Extrovert Credits: what they pay for and how to get more.
You pay only for leads that fit
Lots of people trigger a signal, and often fewer than 1 in 10 fit. Extrovert checks each one against your filters, and you pay only for the ones that pass. Everyone else is free.
So the price of a signal is the price of a qualified lead: a person in the roles, companies and places you picked, who comes with the reason to reach out.
The 14 signals
When you create a campaign, you first pick what you want to find. The signals are grouped under five goals. Each campaign tracks exactly one signal. Prices are credits per qualified lead.
People your competitors are selling to
Competitor sales connections, 250 credits. The people a competitor's sales team is connecting with on LinkedIn right now: the accounts they are prospecting. This is not public data. Nobody can see it publicly on LinkedIn.
Competitor support team connections, 250 credits. The people a competitor's customer success and support team is connecting with. They may be current or new customers, so introduce your product as the alternative. This is not public data either.
Competitor team engagement, 100 credits. You name competitor company pages. It watches which posts their teams like or comment on, and finds the authors and the other people engaging there.
People engaging with posts
Specific LinkedIn posts, 25 credits. You paste links to posts: your own, an expert's or a competitor's. It finds the people who like or comment on them.
Posts by people, 25 credits. You paste profile links. It finds people who like or comment on the new posts of those profiles. Add your own profile to collect everyone who engages with your posts.
Posts by company pages, 25 credits. The same for company pages: competitors, partners, industry leaders.
Posts by keyword, 75 credits. You give keywords about the problem you solve. It finds people who like or comment on matching posts, and the authors of those posts.
People who changed jobs
Job changes, 100 credits. People who just started a new job in the roles you pick. A new person in a role often brings new tools and a new budget.
Employee departures, 50 credits. Someone in a role you pick just left a company. Your leads are the people you pick who stay there, because they now have a gap to fill. The person who left is not a lead.
Companies that are hiring
New job posts, 100 credits. Companies that post jobs matching your words, such as the role your product helps with.
Hiring sprees, 150 credits. Companies posting many matching jobs at once. Fast hiring often means growth and new spending.
Jobs posted again, 150 credits. Companies that post the same job again. The role is still open, so the problem is still there.
Companies that raised or merged
Raised money, 100 credits. Companies that just announced a funding round, while they plan how to spend it.
Merged or acquired, 100 credits. Companies that just announced a merger or an acquisition. Teams, tools and vendors often change after a deal. Your leads are the people you pick at the acquiring company.
Company signals: contacts per company
For Employee departures, the three hiring signals, Raised money and Merged or acquired, the signal is about a company. You decide who to reach there: pick their job titles, usually the buyer of what you sell, and set Contacts per company, from 1 to 10. The default is 1.
Each contact is a lead and is charged as one. With 3 contacts per company on New job posts, one company brings up to 3 leads, 100 credits each. A company's contacts arrive together, so with more than 1 contact per company a day can bring fewer leads than your daily limit.
Creating a signals campaign
On Signals campaigns, press Create signals campaign. The wizard has two steps.
Who should this campaign find? Pick one of the five goals, then the signal under it. The price per lead is shown next to each one.
Set up tracking. What to watch, who to keep, the daily limit and where the leads go. Details below.
Press Create and launch. The campaign starts tracking right away. If the balance does not cover one lead of this signal, the button says Add credits to launch instead, and nothing is created until there are credits to pay for what it finds.
What to watch
This depends on the signal.
Post signals: paste post links, profile links or company page links, one per line, and press Add links, or type your keywords. Choose Posts from (last 24 hours, last week or last month), which activity counts (likes, comments, and for keyword and competitor tracking also the post authors) and the minimum engagement, 5 reactions and comments by default. For keywords, Skip posts with these keywords takes words that only show up in posts you do not want.
Competitor sales connections and Competitor support team connections: add competitor company pages. Extrovert finds their sales or support employees and tracks who they connect with. You can also add specific people on their team and, for Competitor sales connections, pick Sales roles to watch: account executives, SDRs, BDRs or other sales roles. Leave the roles empty to watch the whole sales team.
Job changes: pick the new job titles and how recent the move must be. The default is the last 90 days.
Employee departures: pick who left by job title, then the people to reach at that company.
Hiring signals: add words to look for in the job title, such as "SDR" or "sales manager". Add words from the job description, such as a tool name, to sharpen it, and words to skip, such as "intern". For Hiring sprees, set how many open jobs count.
Raised money: pick round types, the amount raised, investors to include or skip, and how recent the announcement is.
Merged or acquired: pick deal types and a minimum deal size.
Who to keep
These filters decide who is charged and who is ignored. A person must pass every filter you turn on. Someone who does not match costs nothing. Which filters you see depends on the signal.
Job title: pick job title groups by department and level (Director / C-level, Manager, Individual contributor), add your own titles, and exclude titles or groups you do not want.
Location: countries or cities to include, and places to exclude. Type a place and pick it from the suggestions. A country or a city works better than a small area.
Company size: the size ranges of your buyers. Leave it empty to include any size.
Industry: keep your buyers' industries, or skip industries that never buy from you.
Skip agencies: one checkbox skips advertising, marketing, consulting, staffing and training companies. Tick it when agencies and consultants are not your buyers. For hiring signals it starts ticked, because agencies post jobs for their clients.
Skip people from these companies: existing customers, partners or competitors you do not want as leads. Paste their company pages, up to 500. For hiring signals, paste their websites, such as acme.com. People who work at the post author's company, or at a company you watch, are skipped already.
Depending on the signal, you can also set:
Only keep people whose company is known, for post and competitor signals. It drops people whose company size is unknown, and their industry too if you filter by industry. Use it when company size decides who is a fit.
Skip comments with these words, for post signals. For example "congrats": people whose comment contains it are skipped.
Daily limit
The most leads the campaign may deliver per day, from 1 to 1000. The default is 5. The form shows the most credits a day this can cost, and it will not let you set a limit your team's balance cannot cover. Think of it as a budget: the campaign stops for the day when it reaches the limit and continues the next day.
For a first test, a low limit is enough. Raise it once the first leads look right.
Where the leads go
At the end of the form you set the campaign name and owner, and you choose the Prospect campaign and List the leads go to. Every new signals campaign needs a list. Matching people are added to it each day, so outreach starts without you moving anyone by hand. To start a new list, type its name in the List field and pick Create with that name.
The prospect campaign must belong to the same owner. The owner has access to the campaign and can share it. The owner cannot be changed later.
People are added only while the team has room in its prospect limit. If the limit is full, they stay in Suggested prospects and you can add them after freeing room.
What happens after launch
Tracking runs on its own. People who pass your filters appear in Suggested prospects and are added to your list. Each one is charged at the price of the signal at that moment. The campaign shows how many leads it found, how many credits it spent, the daily limit and when it last found someone. The first results can take a few days, especially for Competitor sales connections and Competitor support team connections.
Open a campaign to see What your filters removed. For the last 30 days it shows how many people or job posts the signal found, how many matched, and how many each filter removed. If a filter removes people you would want, loosen it. If the signal finds very few people, add sources or pick a wider one. The first numbers show up within a day.
Right after you create, save or start a campaign you may see Creating…, Updating…, Starting… or Pausing… for a moment. That is the change being applied to the tracking. If it takes longer than usual the row says so, and there is nothing you need to do.
When the team runs out of credits, every signals campaign in the workspace pauses and shows Out of credits. They start again by themselves as soon as credits are added, whether by the monthly allocation or by a purchase. A campaign you paused yourself stays paused.
Pausing, editing and deleting
Each campaign has a switch, in the list and at the top of its page. Turn it off to pause tracking and on to resume. The list has Active and Inactive tabs.
Open a campaign to change its tracking and filters on the Settings tab, and its list on the Auto-add tab. Changes apply when you press Save changes. Until then the campaign keeps running with the old settings. While a change is being applied the settings are locked for a moment. The signal and the owner cannot be changed. To track something else, create another campaign.
If the list a campaign adds to is deleted, adding pauses and the Auto-add tab asks you to choose a new list. A campaign created before lists became required may have no list yet: choose one there and save.
Deleting a campaign stops tracking. The people it already found stay in Suggested prospects, and credits that were spent are not returned.
Who can see and edit a campaign
A new campaign is visible to its owner only. On the Ownership and access tab the owner, an admin or a manager can open it to Everyone in your team or to Selected team members. People with access can edit the campaign and work with the people it finds. Only the owner, admins and managers can delete it or change who has access. Admins and managers also see the campaigns of managed accounts.
To create a campaign for yourself you need creator status. To create one for a teammate you need the admin or manager role.
A live signals campaign is a running subscription, so Extrovert will not let a workspace, a team member or an account be deleted while they still own one. Delete the campaigns first, then remove the person or the workspace.
Costs and limits
You pay only for qualified leads, at the price of the signal. Tracking itself is free, and adding the leads to a campaign costs no more credits.
For company signals, each contact is one lead.
A person found by a campaign does not use your prospect limit until they are added to a campaign.
One person can hold up to 50 signals campaigns in a workspace.
Email addresses and phone numbers are not collected. You get the person's name, title, company, location, LinkedIn profile and the signal that surfaced them.
Availability
Intent Signals is part of the Extrovert plan and of the trial, where it runs on the workspace's 300 one-time credits. It is not available on the archived Light plan, and it stops when a workspace becomes inactive.