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Suggested prospects: work with the people Intent Signals found

How to read the Suggested prospects list, what a person's signal history shows, how to add the people you want to an outreach campaign, and why someone appears or does not appear there.

Written by Oleg Sobolev

Suggested prospects shows the people found by your signals campaigns and why they were found. Auto-add sends new finds to your chosen prospect list automatically. You can also review and add people yourself here, including earlier finds.

Where: Intent Signals in the left menu, then Suggested prospects.

For how people get here, and what finding them costs, read Intent Signals: find prospects with a fresh reason to buy.

Reading the list

One row is one person, however many campaigns found them. The list has two tabs. Not in campaigns holds people you have not added to an outreach campaign yet. In campaigns holds people who already are in one, so you can see their signals without adding them twice.

The columns:

  • Person: name, title and company.

  • Last signal: the most recent activity that surfaced them, for example "Commented on a post by Jane Doe" or "Connected on LinkedIn with Acme's sales team".

  • Campaign: the signals campaign behind that signal. Your own campaign is a link. A teammate's shows as their campaign by name.

  • First seen: when the person first appeared in your workspace. The list is sorted by it, newest first.

You can filter by Owner, Signals campaign and Signal type. Filters narrow the signals, not the people: a person stays in the list as long as one of their signals matches, and the row then shows that signal. Filtering by one campaign therefore shows you what that campaign found, even for people another campaign found more recently.

A new campaign usually needs a few days before the first people show up, so an empty list right after launch is normal.

Checking why someone was found

Click a row to open Prospect details. It shows the person's title and location, their company with industry, size, headquarters and description, and every signal they triggered, newest first. For a post signal you see the post text, the person's own comment if they wrote one, a link to open the post on LinkedIn, the campaign that caught it and the date. For a connection signal you see which competitor team they connected with. For a job or company signal you see the job post or the news about the company, with a link to open it.

This is the page to decide on. Reading the post and the comment tells you what the person actually cares about, which is what makes the first message land.

Email addresses and phone numbers are not part of the data. What you get is the LinkedIn profile, the professional details and the activity.

Adding people to an outreach campaign

Two ways, both from the Not in campaigns tab:

  • Tick the people you want and press Add to campaign. Your selection is kept when you move between pages of the list.

  • Press Add prospects to a campaign with nothing selected. That adds everyone currently on the tab who matches your filters, up to 2,000 at a time. The form tells you how many that is before you confirm.

The form is the same one as for any other import: choose the campaign and a list, and decide whether to Move existing prospects to this list if someone is already in another of your lists, and whether to Remove prospects who haven't posted in the last 30 days.

Adding does not cost credits. You paid when the person was found. It does use your team's prospect limit, like any other import. If not everyone fits, the people who fit are added and the rest are reported as over the limit. They stay on the Not in campaigns tab, so you can add them after freeing room. See how prospect limits work.

After adding, the person moves to the In campaigns tab. From this page a person goes into one campaign. If you later want them somewhere else, move them the way you move any prospect.

Whose people you see

The list shows people found by the campaigns you can access: your own, the ones shared with you, and, for admins and managers, the campaigns of managed accounts. When a teammate shares a campaign with you, its people appear here for you as well.

Deleting a signals campaign does not remove the people it found. They stay in the list with their signal history. What you cannot do is remove a person from Suggested prospects by hand. Leave them on the Not in campaigns tab, or add them to a campaign and decide there.

Reaching out to the people you find

Use the signal to understand what they may need. Never say you saw their like or their connection with a competitor. Write about the problem you can help with, and ask one small question.

For job changes, wait a few weeks into the new role. Read and comment on their posts first if there is something useful to add.

For hiring, contact the person who would buy your product, rather than the person being hired. Explain how you could help with the work behind the job opening.

For funding, talk about what the company plans to do with the money and how you can help. Skip a generic congratulations message.

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