Most people set a campaign up once, work the feed for a week, and then wonder why it does not feel like it is going anywhere. Usually nothing is broken. The campaign is just tuned for a different goal than the one they have in mind.
This guide connects the settings to outcomes, so you can pick a goal and configure for it instead of adjusting one control at a time.
The four things you are actually deciding
Every campaign comes down to four questions, and each one has a home in the product:
Who do you follow? The Audience tab for people, or the AI topics tab for subjects.
Which of their posts are worth your time? The filters on the Commenting tab: post age, categories, your custom topics.
What should you see first? The Feed sorting strategy, also on the Commenting tab.
How often should the same person come up? Commenting pace per prospect.
If you run several campaigns, there is a fifth: how much of your attention each one gets, set by Campaign priority in Main Feed.
All of these live in commenting settings, which explains each control in detail. This guide is about which combination to choose.
Goal 1: warm up prospects before you reach out
You have a list of people you want to talk to. Commenting is the warm-up, not the point. You want each person to recognise your name before a connection request arrives, and you want to get there without dragging it out.
Set it up like this:
Feed sorting strategy: Finish warm-up first. This is the one that matters. It puts the people closest to being ready at the top, so you finish warm-ups instead of spreading half-finished attention across everyone.
Set a warm-up comment target on the Outreach tab first. Without one, the strategy above stays greyed out and cannot be selected.
Turn on Comment on posts they are likely to see if your list includes people who rarely post. Otherwise a quiet prospect can sit in the campaign for weeks with nothing to comment on.
Commenting pace per prospect: on, around 3 to 7 days. Enough of a gap that you do not appear under three of their posts in one week.
The thing to watch: if you also turn on Change pace or stop after several comments, keep its number at or above your warm-up target. Set it lower and the campaign stops showing you a prospect before the warm-up finishes, so outreach never starts. The campaign warns you about the overlap, but it lets you save it.
Goal 2: get visible in your market
Here you are not building one relationship. You are trying to be seen by the audience that gathers around other people's posts. Arriving early matters more than who wrote the post.
Feed sorting strategy: Newest first. Comment threads get read in the first few hours. This strategy puts the freshest posts in front of you while the conversation is still live.
Post age limit: low, around 2 to 3 days. A thoughtful comment on a two-week-old post is read by almost nobody.
Limit posts per prospect: 1 or 2. Visibility comes from breadth. You want one good comment across many creators rather than three under the same person.
Exclude the categories that do not repay a comment, usually Politics, Extra sensitive and Comment X to get Y.
If you are chasing an audience rather than named people, use a topic campaign instead and set Minimum reactions so you only comment on posts that already drew a crowd. There is more on that in topics campaigns and AI topic filtering.
Goal 3: stay present with people you already know
Customers, past prospects, partners, people whose posts you want to support. Nothing here is urgent. The failure mode is not being too slow, it is going quiet for six months and then reappearing only when you want something.
Feed sorting strategy: Spread evenly. It surfaces the people you have gone longest without commenting on, which is exactly the job. Nobody gets forgotten.
Commenting pace per prospect: long, 14 to 30 days. You want to be a familiar name, not a constant presence.
Post age limit: leave it high. These people may post once a month. A tight limit gives you an empty feed.
If you do use Change pace or stop after several comments, choose Keep going at a slower pace rather than stopping. Stopping is for lists you are working through once. Nurturing has no finish line.
Running several campaigns at once
Once you have more than one campaign, the question stops being "what is next in this campaign" and becomes "what deserves my next ten minutes". That is what Main Feed is for. It pools everything waiting for review so you work one list instead of opening each campaign in turn.
Each campaign keeps its own strategy inside the mix. What you set in Main Feed is how much room each campaign takes: Low, Normal or High.
A pattern that works well is one campaign on High for the accounts you are actively chasing, Normal for visibility work, and Low for the long nurturing list you want ticking over in the background. Nothing is switched off by Low. It simply comes up less often.
Revisit the priorities when your quarter changes rather than rebuilding campaigns. It is a much smaller change and it is reversible in a click.
Five things that quietly cost people results
Stopping prospects before outreach is ready. A stop threshold below your warm-up target means the campaign goes quiet on someone you never reached out to.
A threshold that can never fire. Setting a limit on posts a prospect is likely to see, while Comment on posts they are likely to see is off, means that counter never moves.
One heavy poster taking over. Limit posts per prospect is on by default for a reason. Turning it off lets a daily poster crowd out fifty other people.
Chasing visibility with a wide post age limit. If you want to be seen, the age limit does more work than anything else on the page.
Treating the daily comment target as a limit. It is a pace marker for you and nothing else. It does not cap or slow anything down. Your real ceilings are in daily limits for comments and DMs.
Changing your mind later
None of this is a one-way door. Every setting here saves as you change it and takes effect on the next feed load. Switching strategy re-orders what you have not worked yet rather than throwing anything away, and a prospect the campaign stopped showing comes back as soon as you raise the number or turn the setting off.
Change one thing at a time and give it a few days. If you change four settings at once, you will not know which one helped.