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Topics campaigns and AI topic filtering

Track specific topics and join relevant discussions on LinkedIn

Oleg Sobolev avatar
Written by Oleg Sobolev
Updated over a week ago

Track specific topics and join relevant discussions on LinkedIn. Extrovert offers two ways to use topics: monitor discussions across all of LinkedIn with Topics campaigns, or filter your prospect lists to see only posts matching your expertise areas.

Two ways to use topics

Topics campaigns (monitor all of LinkedIn)

Create a Topics campaign to track specific keywords and conversations across all of LinkedIn - not limited to your prospect lists. Best for:

  • Getting discovered by your ideal customer profile (ICP)

  • Joining relevant discussions in your industry

  • Finding new thought leaders and prospects

  • Showcasing expertise on specific topics

Example: Create a Topics campaign to monitor "sales engagement", "LinkedIn outreach", and "cold email" across all of LinkedIn. Your feed shows anyone discussing these topics, helping you join conversations and get discovered by people actively interested in your area.

AI topic filtering (filter your prospect lists)

Enable AI topic filtering in Feed settings for your Prospects campaigns to show only posts matching your topics from your prospect lists. Best for:

  • Filtering thought leader posts to your expertise areas

  • Skipping irrelevant posts from prospects you're following

  • Focusing engagement on posts where you can add value

  • Reducing noise when prospects post about multiple topics

Example: You follow 200 sales leaders who post about various topics. Enable AI topic filtering to show only posts about "sales automation" and "team productivity" - skip their posts about leadership, personal stories, or other topics where you can't showcase expertise.

Setting up topics

Topics are managed in one central location and can be used across multiple campaigns.

  1. Go to Settings → Topics to monitor

  2. Click "Add topic"

  3. Fill in:

    • Topic name (e.g., "Sales automation" or "Team productivity")

    • Topic description - explain what kind of posts you want to catch

  4. Your topics are now available in:

    • Topics campaigns - select which topics to monitor when creating the campaign

    • Prospects campaigns - use in Feed settings AI topic filtering

👉 Generate your topics with AI

Use this prompt with ChatGPT or Claude. Share your LinkedIn profile or describe your expertise, and get properly formatted topics.

Generate topics in Claude

Generate topics in ChatGPT

See full prompt 

You are helping me create topics for Extrovert, an AI tool that monitors LinkedIn discussions and filters posts.

## What you're working on

You're creating TOPICS - keywords/themes that Extrovert uses to:
1. Find relevant discussions across all of LinkedIn (Topics campaigns)
2. Filter my prospect feed to show only posts matching my expertise (AI topic filtering)

Topics should preferably strike the perfect balance between specific and broad:

TOO NARROW (won't have enough posts daily):
- "Grocery Retail Talent Acquisition"
- "SaaS Sales in Healthcare"
- "B2B Content Marketing for Fintech"

TOO BROAD (won't feel relevant or targeted):
- "Sales and marketing"
- "AI"
- "Leadership"

JUST RIGHT (specific enough to be relevant, broad enough to have volume):
- "Sales enablement"
- "Go to market"
- "AI in customer support"
- "Product-led growth"
- "Revenue operations"
- "Customer success"
- "Workplace culture"
- "Fundraising"

The ideal topic:
- Is 2-4 words (shorter is better)
- Combines a domain with a meaningful concept (e.g., "AI in customer support")
- Would have several posts per day on LinkedIn
- Feels immediately relevant to someone in that field
- Topics should not overlap - each represents a distinct theme

Think of topics as professional interest areas that people would follow hashtags for, join communities about, or regularly read posts about.

## Your task

Check your memory for information about me - my role, industry, expertise, what my ICP cares about. If you have this context, generate topics directly.

If you don't have enough information, ask me:
1. Can you share your LinkedIn profile URL or copy your headline/summary?
2. What industry are you in and who is your target audience?
3. What topics do you have strong opinions about?
4. What problems do your customers care most about?
5. What would you want to be known for commenting on?

Be proactive - explain what you're looking for and why.

## What to base topics on

- What my ICP (ideal customer profile) reads and cares about
- My current role and responsibilities
- My company's industry and focus area
- My professional background and expertise
- Problems I help solve
- Industry trends I follow

## Output format

For each topic, provide:
- **name**: Short topic name, 2-4 words
- **description**: Max 280 characters, starting with "Posts about..." - clear enough that an AI can judge if a post matches. Include boundaries where helpful: "Posts about X, excluding Y"

Generate 3-5 topics. The maximum number is 10.

Start specific - you can always add more later.

Setting up topics manually

What can be a topic?

Industry problems you solve

  • Remote team burnout

  • Data integration challenges

  • Sales team inefficiency

Your controversial opinions

  • Cold outreach effectiveness

  • AI impact on jobs

  • Product-led vs sales-led growth

Prospect pain points

  • Manual data entry

  • Meeting overload

  • Customer churn

Future trends you know well

  • Privacy-first marketing

  • AI governance

  • Remote work evolution

Competitor discussions

  • Alternative solution mentions

  • Product comparisons

  • Pricing discussions

Industry changes

  • New regulations

  • Major acquisitions

  • Market shifts

Common mistakes

  • Outdated practices

  • Wrong approaches

  • Industry misconceptions

Topic examples

Make your description clear and consider different ways people might discuss the topic:

Topic: Sales automation problems

Description: "Posts describing challenges with sales automation tools, complaints about cold outreach not working, or questions about making sales processes more efficient"

Topic: Leadership challenges

Description: "Posts about difficulties managing remote teams, scaling company culture, or handling rapid growth"

Topic: AI skepticism

Description: "Posts expressing concerns about AI tools, discussing AI limitations, or debating ethical implications of AI in business"

Using topics in campaigns

Setting up a Topics campaign

  1. Create a new campaign and choose "Get visible in your niche" goal

  2. Select which topics to monitor from your Topics library

  3. Your feed will show posts matching these topics from across all of LinkedIn

  4. Filter by specific topics using the Topics dropdown in the feed

☝️ Pro tip: Start with 3-5 highly relevant topics. Too many topics = too much noise. You can always add more later.

Enabling AI topic filtering in Prospects campaigns

  1. Open your Prospects campaign

  2. Go to Feed settings (from feed page or campaign settings)

  3. Under "AI topic filtering", select "Show only posts matching my topics"

  4. Choose which topics to filter by

  5. Your feed now shows only posts from your prospect lists that match these topics

☝️ Pro tip: Use AI topic filtering for thought leader campaigns where you want visibility but only on posts matching your expertise.

Using both approaches together

The most effective strategy combines Topics campaigns and Prospects campaigns with AI filtering:

  1. Start with Topics campaigns to discover relevant discussions and new people in your space

  2. Identify consistent creators who regularly post quality content about your topics

  3. Add them to prospect lists and create Prospects campaigns for ongoing visibility

  4. Enable AI topic filtering on those campaigns to focus only on their posts matching your expertise

  5. Keep Topics campaigns running to continue discovering new voices and conversations

This gives you the best of both worlds: broad discovery through Topics campaigns + targeted relationship building through Prospects campaigns.

Important notes

  • Topics work differently: In Topics campaigns, AI scans all of LinkedIn. In Prospects campaigns with AI filtering, it only scans your prospect list posts.

  • Start specific, then broaden: Begin with narrow, specific topics to reduce noise. Expand if you're not getting enough posts.

  • Avoid overlapping topics: When creating multiple topics, phrase them so they're distinct from each other.

  • Topics can be specific or broad: "Posts about Salesforce automation problems" (specific) vs "Posts about CRM challenges" (broader) - choose what matches your strategy.

  • Edit anytime: You can always edit topic descriptions in Settings → Topics to monitor. Changes affect new posts going forward.

  • Use topic filtering strategically: Don't filter everything. For warm-up campaigns with direct prospects, you may want to see all their posts to build familiarity.

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