Extrovert is a social-first outreach tool. You engage prospects through LinkedIn comments first, send connection requests, then reach out. Traditional outreach tools (Lemlist, Expandi, La Growth Machine, HeyReach) start with cold messages.
Different approaches
Traditional sequencers (set it and forget it):
Same sequence for everyone
Messages sent automatically on schedule
AI writes message variations within the same template
Messages send without human review
Extrovert (suggested actions):
Every action personalized to the moment and prospect
AI suggests what to comment based on what they posted today
You review and approve everything before it goes out
Connection requests send automatically after engagement
Contextual responses to their content
Why social-first works better for relationships
Cold outreach gets these results:
5-10% reply rates
30-50% connection acceptance
"Not interested" responses
Social-first outreach (with Extrovert):
40-50% reply rates
70% connection acceptance
Warmer conversations
20% message you first
When to use each approach
Use sequencers for:
Same message for everyone (webinar invites, lead magnet follow-up)
Volume over relationship quality
Low-touch products
Use Extrovert for:
Building real relationships
Complex, high-touch sales
Contextual engagement based on their content
Long sales cycles where you need to stay visible