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Finding relevant conversations with Post topics
Finding relevant conversations with Post topics

Post topics automatically labels and filters relevant posts, so you see only the discussions you want to join.

Oleg Sobolev avatar
Written by Oleg Sobolev
Updated over 2 weeks ago

If you follow 500 prospects who post 2-3 times per week, you get around 1,000 posts in your feed. Post topics automatically finds and labels posts that match your defined topics. You set up your topics once, and then simply filter your feed to see only relevant conversations.

What can be a topic?

Industry problems you solve

  • Remote team burnout

  • Data integration challenges

  • Sales team inefficiency

Your controversial opinions

  • Cold outreach effectiveness

  • AI impact on jobs

  • Product-led vs sales-led growth

Prospect pain points

  • Manual data entry

  • Meeting overload

  • Customer churn

Future trends you know well

  • Privacy-first marketing

  • AI governance

  • Remote work evolution

Competitor discussions

  • Alternative solution mentions

  • Product comparisons

  • Pricing discussions

Industry changes

  • New regulations

  • Major acquisitions

  • Market shifts

Common mistakes

  • Outdated practices

  • Wrong approaches

  • Industry misconceptions

Setting up topics

  1. Go to Campaign → Post topics

  2. Click "Add topic"

  3. Fill in:

    • Topic name (e.g., "Sales automation" or "Team productivity")

    • Topic description - explain what kind of posts you want to catch

Make your description clear and consider different ways people might discuss the topic. For example:

Topic: Sales automation problems

Description: "Posts describing challenges with sales automation tools, complaints about cold outreach not working, or questions about making sales processes more efficient"

Topic: Leadership challenges

Description: "Posts about difficulties managing remote teams, scaling company culture, or handling rapid growth"

Topic: AI skepticism

Description: "Posts expressing concerns about AI tools, discussing AI limitations, or debating ethical implications of AI in business"

Using topics in your feed

Once topics are set up:

  1. Posts matching your topics get automatically labeled

  2. Use the "Post topic" filter to show only posts about specific topics

  3. Hover on topic labels to see why a post was tagged

Important notes

  • Posts are labeled as they come in - changing or adding topics only affects new posts

  • When creating multiple topics, try to phrase them so they don't overlap

  • Topics can be very specific ("Posts about Salesforce automation problems") or broader ("Posts about CRM challenges") - choose what matches your strategy

  • If certain posts aren't getting labeled, try expanding your description with alternative phrasings or related concepts. Remember that you can always edit topics by clicking the edit icon.

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